Do College Football Players Have To Go For Four Years Market Your Football Program

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Market Your Football Program

Building a quality football program is like building a business or building a house. Before building a house, your foundation must be solid. When building your football program, the foundation of your program starts with the community. Great community support will help see your program through its ups and downs.

1) Join your community

Get involved in non-football related activities. Before you ask for community support, people need to know who you are and what you stand for beyond your win-loss record. There are many opportunities for you and your staff to work in the community. Speaking at the Rotary Club, Dr. Volunteer with Habitat for Humanity. Set up a summer reading program by having your players read to elementary school children.

2) Establish a partner program

Establish working relationships with local businesses where both your program and the business will benefit. Generally, these are fundraising opportunities with local businesses. In return, provide team apparel or enter team events and enter fan-based events.

Sponsor a local business to run during halftime or your football game. Another idea is pre-game tailgate parties (radio stations are great) sponsored by local businesses.

All coaches should have a weekly radio show broadcast from a local restaurant. The restaurant gets better exposure and increased business on show nights. Coaches can talk about their programs and the community. Everyone wins.

3) Tap on your program history

Whether a coach has been at the school for one day or ten years, he should make it his business to understand the history behind his school’s football program. With that knowledge, coaches can use that history to their advantage. Schedule a reunion weekend, especially for teams that have been very successful. Establish a Hall of Fame, contact any “famous” alumni, honor the program’s college football players. Tapping into the event’s past helps build community support and fundraising efforts.

4) Be creative

Whatever the coach does, he must be as creative as possible to build the foundation of the program. Make small changes to existing events or come up with your own new events. Create an honorary coach program where a local business sponsors someone from the community to coach for a game (or half or half of a game). Any idea that a coach has to help build community support is a good one.

If a coach does it right, building community support will lay the foundation for a successful program. Utilizing your community resources is a win-win for everyone involved–the community, local businesses, and most importantly for the coaches, the football program.

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