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TikTok Marketing 101
When pop sensation Taylor Swift debuted her single “Me” in April 2019, the tune instantly went viral. That includes Brendan Urie of Stress! The film is a mix of both dancing and singing to disco and music, a kaleidoscope of light colors. Soon after the launch, Swift’s TikTok accounts posted a clip from the film using all the hashtags, #AnotherLikeMe, and it’s lyrics. “Show us great dance re-creations, use the MEdancechallenge and we’ll find our favorites,” the accounts posted.
A week later, #AnotherLikeMe had over 3 million views. Also, the #Medancechallenge received over 500,000 views on TikTok. It was a promotional win for Swift.
If you’re still not sure why and how to embrace this humorous and irresponsible phase, here are our four best TikTok promotion guides.
1) Hashtag Challenge
In 2018, late-night hot TV host Jimmy Fallon held a competition for The Tonight Show viewers to publish videos of them rolling on the ground, for example, from #tumbleweedchallenge to personal tumbleweeds on TikTok to western songs. As of 2019, over 8,000 #tumbleweedchallenge videos have been shared around TikTok. This answer prompted him to follow up with another TikTok challenge, asking his audience to share clips of mustaches drawn on their faces with indelible markers.
Challenge will be a big part of TikTok’s charm and success. At any given moment, there will be challenges in engaging customers. The idea behind the #HashtagChallenge is that users come up with a concept, whether it’s funny, quirky or something gifted, and iterate on it using their movies. Brands use conflict in exactly the same way Taylor Swift failed to make a film inspired by a brand’s authentic video by die-hard TikTok users.
2) Creative, viral articles
In April 2019, German football team Bayern Munich established a formal profile on TikTok to reach potential young fans. While a soccer team may seem like an unlikely match for a viral event, the 15-second films of teenagers, the quirky, comedic elements, the propensity of football players to dance to the part and see their intentions make it an ideal game.
In Bayern Munich’s TikTok content scheme, run from the club’s headquarters in Germany, a few clips of gamers are posted each week. Since Sangha started his profile, he has gained almost 80,000 likes and his first 11 articles have been viewed more than 4 million times.
In 2018 in the United States alone, 26 million active users invested an average of 46 minutes per day on TikTok. However, with this program, still in its infancy, entrepreneurs have a real opportunity to leverage the success and vulnerability of their creators as it is not yet as blossomed as platforms like Instagram and Snapchat. Spontaneous, viral articles, therefore, can take you far, with less competition for consumer interest. If you want to go into advertising then it is more cost effective to promote your ad on TikTok. Most growers using the program have started small with this type of natural material to test water.
Besides being a program that gives users unlimited ability to be creative, it works especially well for manufacturers selling innovative content and support. 10 Following TikTok’s GlobalWebIndexout, consumers share songs they like on social media, with 53 percent also sharing videos of songs. That’s why artists like Swift were the first artists to get a chance to introduce TikTok.
3) Takeover promotions
The use of advertisements on TikTok is relatively new and only started in January 2019. When you have to pay, especially when done right, it’s a sure-fire approach to getting your brand noticed. There are many tricks to using ads on TikTok, including the program, which provides effective measurement metrics like clicks, impressions, and a type of reach to determine the success of your ads.
Takeover ads can be purchased for a new landing page or hashtag block. Also, TikTok only offers ads for classes every day. This means only one brand can take one class per day. Brand takeover ads can be in the form of still images, movies or even GIFs.
4) Hashtag branded ads
If you’re worried that your hashtag challenge won’t take off because you need it to, you can also buy a hashtag challenge ad on TikTok. Fashion label Guess was the first brand to do this with an all #InMyDenim challenge. Every user who started the TikTok program was taken into the struggle, which Kickstarted tests using famous and influential content creators like @ourfire (2.3 million likes) and @madison_willow (+983 000 likes). The #InMyDenim challenge received over 36 million views.
Sponsored Hashtag Challenges are set up in the form of a banner ad on a webpage, which will direct users to some challenge page with instructions for your challenge with existing content using this hashtag. It will cost you a bit of money, where there are no natural hashtag challenges but it will be worth your time.
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