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Writing Essays – Using Cultural Patterns to Create Newness
do you Any formally published information process To make sure you have the most important feature —-novelty—–In the thesis of your essay? It felt like that. I don’t either.
Textbooks and teachers just show you pieces of writing that are new and then say, “Do that.” Oh, sure, they give you different examples of the forms you’ll use, such as introductions, thesis statements, topic sentences, body paragraphs, and conclusions. But they never give you A specific, reusable process To create any of them, it?
It’s like a shoemaker showing an apprentice a box full of shoes and saying, “This is what these look like. Now make them like this.” huh? yes, right!
That’s why I wrote this —- to share with you Proven process To create innovation in your essays.
The wonder that we are not taught innovation in writing is that innovation is all around us—on the Internet, in bookstores, in clothing stores, in automobile showrooms, in politics, and especially in movies. Either the movies provide us with a new thrill, a new touching or touching story about some likable or hateful characters, a new view of the universe (science fiction), some new and interesting insight into society or history, or some novel combination. These patterns of innovation—-or we stay away, don’t we?
I think this is the reason why we are not taught about innovation in writing. I think innovation is such a vast concept that no one has gotten a good handle on it, a better way to talk about it without referring to a zillion different ones. New things And none of us can relate really well to a thousand different things. In short, there is a very short list of what is missing category A novelty that we can all deal with.
I have a solution for this. I’ve researched this over the years, and I’ve found that there are only five different types of innovation:
- On the contrary
Of course, it is meaningless without understanding what is new Always to depend upon what is already old. Everything is new Compared to the old one or already known and familiar. This is a very large group of things——which are already known and familiar—–so they also need to be broken down into smaller, manageable categories.
So here is my fully researched, short, manageable set of classes what is old which can be made something new:
Pretty short but thorough list, right? Can you think of anything that doesn’t fit into that compact little list? I don’t either. Glad we agree on that.
‘Okay,’ you might be thinking, ‘sounds good—-but how does this old-new thing work in those two small categories anyway?’ Good question.
The most important thing to start with is the values from the set of Old view category. Think positive and negative, good and bad, likes and dislikes – this is the essence of values because they are the things we feel and the things we feel about. values.
Marketers have this whole thing. They know that consumers will buy things that they feel good about and so marketers advertise like-
- add positive feelings to customers,
- subtract From feelings of insecurity or mistrust,
- option Good feelings and ideas for old negative feelings and ideas,
- restructuring Old ways of indexing things,
- On the contrary Consumers’ negative feelings about an idea or product.
I could go on and on about all of this, but since you’re reading this, you’re probably smart enough to remember examples of ads that use those new view options.
What I am going to discuss with you now are the cultural patterns that keep some of these categories in everyday use. Once they’re in your writing toolbox, you can use them as templates to come up with thesis statements that have innovation built right in.
The kinds of cultural artifacts I’m talking about are everyday sayings or stories that provide insight into life and elements of novelty, such as these two:
- A lion roars, but has no teeth – “Something or someone may seem great or powerful, but they are not,” meaning: a person with all the influence, all the brains, all the friends, all the power, or a great past track record may not be performing as well as their track record indicates.
- Columbus cracking the egg – “It may seem really easy or really hard, but the opposite is true,” meaning: instead of something being difficult to do, it is actually very easy to do; Or something that looks very easy, but is actually very difficult to do.
Let’s look at that cultural pattern A lion roars, but has no teeth.
Remember the first two old visual categories, Values and Expectations? They are the main ones. When they are reversed, you get a novelty, a new view. And that’s exactly the pattern of The Lion Roars, But Has No Teeth. Normally, we expect a roaring lion to have the power to hurt and kill, but when we learn that a roaring lion has no teeth, that expectation is false and reversed.
So in very general terms – when people know of a great power or great talent, they expect that the person or thing with that power or talent will continue to do the right thing using that great power or talent. When that great power or talent does not come as expected, it is a new visual reversal, just as a lion roars when it loses its teeth and loses the power to support that roar, the opposite of what you would normally expect. When any lion roars.
For example, one student experienced disappointment after not being kissed on a date. Expressed in such a way, the student’s frustration has no sense of novelty. But she adds her experience to The Lion Roars, But Has No Teeth as a cultural pattern and expresses it as a reversal of the expectations of the old view. She concludes by writing an interesting new view for her essay:
- A star on the football team asked me out, a guy with a reputation with all the girls. I expected to have fun with him and make him behave. But we went to the movies and then straight home, where I got a peck on the cheek and a lame, “Fun, Wendy! Let’s do it again some time. Good night!” What a wimp!
Let’s see how things work with those other cultural patterns Columbus breaking eggsWhich is in the form of a story that has become part of our Western culture’s way of thinking.
It is based on the popular story of Christopher Columbus. Columbus challenged some Spanish noblemen to stand an egg on its tip without any support. It was a very difficult task for them and no superior could do it. So Columbus simply tapped one end of the egg on the table, causing the egg to stand upright on its own crushed parts. So the task seemed difficult, but in reality it was very easy to do, which is the essence of this cultural pattern.
A student wanted to write about learning to date by talking to girls. That being said, there was no innovation in it. But when he learned about the Columbus Breaking the Egg cultural pattern, he came forward for his essay:
- I used to think it was hard to get a date. I refused all the time. Like other guys, I thought girls only wanted to date athletes, high achievers, rich guys, or really good looking guys. But then I found out that most girls can talk to them like boys – just talk to them! How easy! Now I’m never turned down for a date!
Many cultural patterns of innovation exist ‘outside’ us, both as a way to generate new ideas and as pre-existing forms to express our strong positive or strong negative ideas.
Can you think of others from your own experience?
Here are some more cultural patterns you can add to your strong negative and strong positive experiences and views to create and express innovation:
- David vs. Goliath—– The little man unexpectedly kills the big man.
Example: The IRS took my uneducated, unassuming little aunt to court last year to pay her car back taxes. I knew she would lose. To everyone’s surprise—-my sweet, mousy little aunt got angry and beat up the IRS!
- Chicken or eggs—–Cause and effect are reversed or switched.
Example: My boyfriend likes science fiction movies, books and things because he has a creative mind? Or does he have a creative mind because his whole family spends a lot of time on all things weird and science fiction?
- All work, no play—wrong!—–Platitudes don’t always work well in real life.
Example: Two nights before finals, I went to the movies and relaxed, as they say. Bad advice! I bombed! The next semester, I studied for two weeks and the two nights before finals—-and studied them!
The big idea here, of course, is that innovation is all around us, especially in published professional works such as short stories, novels, essays, and films. So you should write down your strong positive and strong negative personal experiences and then you can find the cultural patterns associated with them. We can use those cultural patterns to reinforce, clarify, or rephrase our initial ideas. We can also use them as patterns to compare as we explore ideas from our own experiences.
Because innovation is in the cultural patterns all around us, we must sensitize ourselves to those patterns of innovation and zero in on the #1 focus of all successful communications, whether published, commercial or not–
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