Does A Ref Make At The Super Bowl Football Game Greatest Super Bowl Commercials

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Greatest Super Bowl Commercials

For those who aren’t sports fans, the Super Bowl isn’t about winning or losing. It’s not about which player is named MVP or which team holds the Lombardi Trophy overhead at the end of the fourth quarter. It’s not about which coach drowned in a Gatorade bath. It’s about one thing, and one thing only: advertising. Without commercials, even a TV broadcasting the Super Bowl could be turned off, or worse, switched to Lifetime.

Super Bowl ads are expensive to air; Thirty seconds in last year’s game cost 2.5 million. This makes them great: Advertisers don’t want to waste their money so they burn more midnight oil, get the creative juices flowing and order more Thai food for all-nighters at the office. Some of these advertisers succeed with flashy ads, while others leave us scratching our heads and asking, “Seriously?” The good, the bad and the ugly all find their way into our television sets on Super Bowl Sunday. Below is a list of the five best ads generated over the years.

Apple “1984”: This Apple ad that aired in 1984 is still considered one of the best commercials of all time. A parody of George Orwell’s novel about a man living in a world marked by totalitarianism, the ad was directed by Ridley Scott of “Blade Runner” fame. IBM plays the role of “Big Brother” – a euphemism used in Orwell’s novel for “dictatorship” – and the ad features a giant TV screen beaming at an audience of emotionless drones. Out of nowhere, a hip-looking woman enters the room and throws a new Macintosh at the screen, shattering it in the process. The voiceover says, “Apple Computer will introduce the Macintosh on January 24th, and you’ll see why 1984 won’t be the same as 1984.”

McDonald’s “Showdown”: In 1993, this ad featured a game of “Call Your Shot Horse” between two basketball greats: Michael Jordan and Larry Bird. The winner was none other than Big Mac. Each shot was followed by a more spectacular shot and preceded by the catch phrase, “Nothing but the Net.” As the players dueled, hitting shots from the rafters and the floor, it became clear that there would be no clear winner. As Jordan and Bird sit outside a building, as Jordan tells Bird, “Outside the expressway, over the river, beside the billboard, through the window, out the wall, nothing but a net.”

Budweiser “Clydesdale’s Play Ball”: In 1996, this ad proved that Clydesdales, despite popular belief, could actually play football. During a snowy pick-up game, two men watch as one team from the Clydesdales kicks a field goal against another. In 2004, Budweiser updated the ad to parody the NFL’s video replays. The ad featured the game’s referee, a zebra, reviewing the game under a ref tent.

Nissan Maxima “Pigeon”: America loves commercials with talking pigeons, especially when those pigeons sound like Cliff Clavin from “Cheers.” In this 1997 ad, three pigeons are seen exiting a new Maxima from a carwash. They immediately realize that it is their duty to doo on the windshield of the car. As the theme to “Top Gun” plays in the background, two pigeons miss their target and release it to their leader, a Cliff Clavin-esque bird, to fly down on Maxima. Despite his confidence, he only crashes face first into the closed garage door.

Budweiser “Cedric”: In keeping with the theory that Budweiser usually has some of the best Super Bowl commercials, 2001 was a year where they did not disappoint. This commercial is simple enough: Cedric the Entertainer is seen romancing a good-looking woman. He goes to the refrigerator to get two Bud Lights and proceeds to do a “happy dance” demonstrating his excitement, inadvertently shaking the bottles in the process. His date quickly comes to an unpleasant end when Cedric opens a Bud Light, only to explode it on his extremely irritated date.

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