English Football Club That Dress In Costumes On Final Day From Cary Grant to David Beckham – The Kent and Curwen Story

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From Cary Grant to David Beckham – The Kent and Curwen Story

In 2015, David Beckham became the brand ambassador and creative lead for designer clothing brand Kent and Curwen. The match between a football celebrity and a gentleman tailor may seem, at first glance, an odd one, until you know some of the history behind this famous British brand.

Although ties and clothing made by this famous British label are traditionally used by England officials and cricket clubs, the brand has been popularized by the likes of Mick Jagger and Paul Weller.

Now that David Beckham is on board with the brand, the fashion house’s latest range is sure to make its mark in the fashion world. It is a perfect combination of traditional and modern.

The synergy between David Beckham and the old traditional British fashion label runs deeper than the Three Lions logo that the England football team and the brand share; This is also a match of sports tradition.

Founded in 1926 by Eric Kent and Dorothy Curwen, the fashion brand began life as a small Savile Row tie maker, but by 1929, it had already become a supplier with ties to the universities of Oxford and Cambridge.

By the 1930s, Kent and Curwen ties were worn by officers of all British Army regiments and by children in many large public schools. In 1932, the brand expanded its operations by purchasing a knitwear factory and began making cricket sweaters.

The 1930s also saw the brand’s first adventure with the stars, when it contracted to supply the Hollywood Cricket Club, a club whose membership included Laurence Olivier, Errol Flynn, Aubrey Smith and Basil Rathbone.

The Hollywood Cricket Club was just the beginning. In the 1940s, a slew of Hollywood stars began wearing ties with the label, and The Palm Springs Racquet Club also chose the tie maker to make their club ties, adding David Niven, Bob Hope and Cary Grant to the list of celebrities. Will be seen playing with Kent and Curwen.

In the 1950s and 1960s, the brand continued to expand and became increasingly associated with celebrities. Besides supplying ties to over 29,000 clubs, they also expanded their range of blazers and knitwear.

In the late 1960s and 1970s, designer clothing became trendy, and regatta jackets and similar traditional items were worn by people from Michael Caine to Paul Weller and Mick Jagger.

1972, in particular, was a turning point for the fashion label, when they were outfitters for both the English and Australian teams for the 1972 Ashes, and began a relationship with the England cricket team that lasted twenty years.

The label rose to prominence in the 1980s, when they provided the wardrobe for the hit movie Chariots of Fire. In 1982, he registered his iconic Three Lions logo as a trademark and the brand also became the official apparel licensee for the Wimbledon Championships.

David Beckham has been an influence in men’s fashion for decades and his partnership with Kent & Curwen will ensure that he continues to do so. It seems that a match between a football star and a traditional menswear brand could indeed be a perfect match.

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