Cowboys Football Player That Started Out With Track And Field Eleven Penultimate Tracks From Great Rock Albums

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Eleven Penultimate Tracks From Great Rock Albums

Neither conference championship game was very exciting, as New England beat Pittsburgh and Atlanta destroyed Green Bay. All football fans hope that the Super Bowl will be more nail-biting.

It’s really nice to have a contest like that set up a conference championship matchup, when the Packers beat the Cowboys on a last-second field goal and the Steelers edged the Chiefs when a two-point conversion was nullified in the fourth quarter. The Super Bowl won’t be as exciting as the final games before the championship.

When it comes to senior penultimate events, one need only look to the world of music. Some of the best rock albums ever recorded have the best track as the second to last song, a phenomenon known as the penultimate track.

Stylusmagazine.com Listed from “Going to California”. Led Zeppelin IV and Queen’s “Don’t Stop Me Now” Jazz Both album songs are standouts from their respective records, far superior to the final track.

In issue 79 of The big takeover Magazine columnist Jeff Kelson has discussed the rather comprehensive list of penultimate songs, which are much better than the latter. Among the tracks he mentions is The Smiths’ “There’s a Light That Never Goes Out”. The queen is dead and jams from “Eton Rifles”. Setting Sons. “Behind Blue Eyes” by Who From has two more on the list Who next And“The Needle and the Damage Done” by Neil Young. harvest.

Although it failed to make Kelson’s column, Elton John actually appears twice in any discussion about the penultimate track. The standout track continues Don’t shoot me I’m just a piano player “Honky Cat” is the second to last song. The follow-up album Caribou It featured his biggest hit, “Don’t Let the Sun Go Down on Me”, as the second-to-last tune.

Here are the other eleven songs, along with the artist and the album they come from.

Calm easy feeling By the Eagles

This timeless love ballad is the second-to-last song from the band’s self-titled debut, which also featured “Take It Easy” and “Vichy Woman”.

The Ballad of Dwight Frye By Alice Cooper

Love it to death “I’m Eighteen” was the album’s most successful, but the ninth best song out of ten songs.

How beautiful it all was In the old 97s

This is the second to last song by the alternative country band The Grand Theatre Volume II Remembers the music the Eagles did on their first few records.

Death at one’s elbow by the Smiths

The group’s last album, Strangeways Here We Comeis a collection of British rock highlighted by its penultimate song in which Morrissey pleads, “Hey Glenn, don’t come in the house tonight.”

suite of lights By Elvis Costello

King of America It marked a more acoustic direction for Costello, and the album’s second-to-last song showed its charm.

Crackerbox Palace By George Harrison

The Beatles guitarist produced his most accessible work 33 and 1/3The penultimate song on which also became the biggest hit.

Dress me up as a robber By Paul McCartney

Closes off the Stevie Wonder collaboration “Ebony and Ivory”. ropeBut the earlier track has long been considered the best on the record.

oh brother By Frank Turner

This poignant tribute from Tape deck Heart showcases the British alt rocker at his lyrical best.

Gone for good By Shins

This title would have been perfect for the last song Chutes too narrowBut James Mercer and his band put one after him.

Death and night and blood By the Stranglers

Black and white Featuring a dark side and a white side, a song with such a morbid trifecta would clearly stand out from the black side.

beautiful girls By Joe Jackson

First album See Sharpe Eleven catchy tunes are included, but the best track of the bunch is track ten.

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Couple Of Football Teams This Is On The Rugby Pitch Best and Worse Exercises for Plantar Fasciitis

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Best and Worse Exercises for Plantar Fasciitis

If you have plantar fasciitis or some other foot problem that makes it difficult to move, you’re probably in the camp where the foot rests can become strained or loosened. Depending on the severity of your foot condition and how long you’ve had it, you may benefit from resting it.

However, if you spend too much time resting your leg, it can continue to hurt and possibly become stiff and weak. Those with plantar fasciitis should consult with their podiatrist to establish an exercise routine that will help loosen and strengthen the foot without overextending or overusing it.

If you’re an active person who either doesn’t want a foot injury or can’t let it limit your ability to walk pain-free for longer than necessary, here are some of the best and worst exercises for the plantar. Fasciitis and other foot injuries:

Best Exercises for Plantar Fasciitis

Stretched toe

With this leg exercise, you will improve your toe and leg flexibility as well as stretch your leg and calf muscles. This simple exercise can be done anywhere you have access to a hard chair.

To perform this exercise, sit in a chair with both feet flat on the floor and hip-width apart. Raise both heels as high as possible with your toes flat on the floor. Hold the heels for 10 seconds. Lower the heels back to the floor. Then lift your toes while keeping the rest of your feet flat on the floor. Then the toes should be turned under the feet. Try this exercise 10 times at least three times a week.

Leg curls

Toe curls help with toe flexibility and strengthen the muscles at the top of the foot. This exercise requires a hard chair and a dish towel or washcloth. Begin by sitting in a chair and placing a washcloth or dish towel on the floor in front of you. Place one foot on the towel and grasp it with the toes, turning the toes toward the heel. Extend and relax the toes and push the cloth back away from you and grab the same toe and pull with the other foot. Do this five times with each leg.

Toe lift

Similar to the previous exercise, this finger pickup exercise involves picking up small objects with your fingers. Marble and/or smooth stones work best. Start by placing the marbles on the towel in front of the chair and place a bowl on the towel next to the marbles. Sit on a chair so that both feet are flat on the floor. Using one leg, try to pick up half the marbles, one by one with your fingers and drop them into the bowl. Use the other leg to do the same with the remaining marbles.

Ball roll

This exercise will stretch and strengthen the muscles on the bottom of the foot. Any type of ball will work, such as tennis balls, baseballs, hockey balls, golf balls, softballs, etc. Even if you don’t have a ball, a soda can will work well.

Simply sit on a hard chair and place a ball or soda can of choice between one foot. Gently roll your feet back and forth on the ball, applying slight pressure. Do a few repetitions for each leg.

Walk in the sand

Walking on soft, uneven sand is a great way to strengthen the feet and ankles as well as stretch the leg and leg muscles, most notably the calf muscles. A short, barefoot walk on the local beach is a relaxing way to strengthen your legs. If there’s no beach nearby, a sandy playground, sand volleyball court, or desert can also work.

Worst Exercises for Plantar Fasciitis

Jump training

Popular jump training or plyometric exercises should be avoided as you rehabilitate your plantar fasciitis foot. Sudden jumps and landings during plyometrics can further damage, tear, and strain the heel and arch tendons.

run or run

These two forms of cardiovascular exercise are common causes of plantar fasciitis and other foot injuries. It’s no surprise that it’s a bad idea to continue running or jogging when you have a foot injury or leg pain. In addition to increasing pain and discomfort, the hard, continuous impact on the feet during these activities can cause further strain, damage, and tearing of muscles and tendons.

Jumping squats

Jumping squats, also called squat thrusts or burpees, are bad news for those with plantar fasciitis. The sudden impact of jumping and landing on the feet in addition to the quick movements of burpees can easily re-injure someone or worsen their plantar fasciitis.

team sports

Popular team sports such as soccer, basketball, football, lacrosse, rugby, and field hockey should be avoided while a person is recovering from plantar fasciitis. Sudden foot movements and running and jumping can cause the fascia to become strained, torn, or reinjured.

Aerobics and dance

Aerobics and cardio dance may seem like safer exercises for plantar fasciitis because they are less strenuous on the feet. As with jump training, both of these cardio exercises involve long periods of time on the feet and jumps and jumps that involve sudden, hard impact on the legs.

In order to recover quickly from an injury or episode of plantar fasciitis, it is important to balance foot rest with proper, safe exercises that strengthen the feet. To find out if you have plantar fasciitis or to learn about safe, beneficial exercises to relieve pain, improve flexibility and speed healing, contact your podiatrist today.

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Counting Back The Days For D Iii Football Start Date Muhammad Ali, Gary Halbert & Me

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Muhammad Ali, Gary Halbert & Me

It was January, 1971.

He saw me jumping the rope. He laughed and called out, “Hey, fair boy! What are you doing here?”

He floated like a butterfly, stung like a bee. He was The Greatest.

me? No float. No sting. No one.

He had a point. what was i doing there

oh yes A frustrated college football player, I had decided to become a boxer. So just before Christmas, 1970, I left the University of Oregon and headed to the mecca of boxing … Miami Beach’s Fifth Street Gym.

Doors open at noon. Media, microphone. Howard Cosell, Burt Lancaster, Angelo Dundee. Cameras, high rollers, cigars. Plus a few dozen kids with crooked noses and fat ears. The scene was unreal.

But I couldn’t help but notice a worrying lack of realism in the ring. Ali beat his partner, training seriously for his first Joe Frazier fight. Glad I could make him laugh. Glader I wasn’t there with him anyway.

Three months later, my knee swelled up. I retired undefeated, undefeated. “The Greatest” was never noticed.

Fast forward 19 years

1990 was my 13th year driving county buses in Miami and Miami Beach. I started many businesses and failed, I lost count. I can’t sell a lick. One stupid thing after another. By this time, married with 4 children, I had spent thousands of dollars.

On breaks, I studied sales letters. I’ve written a few dozen for other people, some with little success.

I sent samples to Prince of Print, Gary Halbert, World Champion Direct Mail and Copywriting Talent. Could I work at his $7,000-a-head Key West seminar by the sea?

A few days later the phone rang. Halbert didn’t laugh. I was not called a “white boy”. He invited me to a seminar to work for him.

Ali resented it, but worked with Halbert. Yes!

Key West was bliss… for a day.

On Monday morning, I met with other copywriters: John Carlton, Brad Antin, David Deutsch, Jean Dowdle, Loretta Duffy, Brad Peterson. All legends today.

I met some of the speakers: John Egger, Dan Kennedy, Ken Kerr, Phil Kratzer, Carl Galetti, Bill Myers, Ted Nicholas. More legends. I met Halbert. What could be more exciting?

On Monday, Halbert and others shared their talents. It was very heavy. Hotseat arrived on Tuesday.

Alas! “White boy!” go back to

Halbert called an attendee to the front, including himself and 3 copywriters. The visitor described his occupation. The panel asked questions. Then Halbert yelled words that instantly scared me:

“Copywriters! Headlines! Headlines! Headlines, copywriters! Headlines!”

Halbert wanted one headline after another, pop pop pop pop pop pop. He wanted quality. He wanted quantity.

Over time (and that means weeks or months later), I understood the purpose: the more points of view and ideas, the better the chance to find many great copy-points for a sales letter. I now accept this as absolute truth, and so should you.

But not then. My routine? Sit down at my word processor with a cup of coffee, think comfortably, have a good idea now and then.

Other copywriters drew headlines. I pricked my thumb.

Tuesday was horrible. Wednesday and Thursday weren’t much better. By Friday, I started getting them … but the week was over.

As I left, I swore I would never, ever, ever be so embarrassed.

home again to the library. I got Reader’s Digest, Forbes, Cosmopolitan and other magazines on microfilm for years. I wrote down every headline… over 1,500 of them.

Those who wrote these headlines make millions for attention, selling magazines. They are the best. So why not take advantage of that brain power? So I created a file of all the headlines I pulled from my sources and I titled the file Shortheads.

I have been using shortheads for over 15 years. It has made me a lot of money. I used this to come up with the most recognized title in the history of network marketing (among others): “Dead doctors don’t lie!”. Your headline is the most important part of any ad or article. If your header doesn’t grab attention, the rest of your writing will be wasted. I encourage you to compile your own “headline file” that you can use to draw good headlines at any time.

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Could You Turn An Old Football Stadium Into A School Fan Vs Supporter – What’s The Difference?

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Fan Vs Supporter – What’s The Difference?

I’m not saying one is better than the other, just an important difference.

What is the difference between the two?

Well, it’s in the word. A fan likes something, supporters actively support it. A regular fan cannot drive 5 hours in the cold March rain to support an FC Bayern amateur.

What makes supporters different?

interest dedication Loyalty

Take clubs like Bayern Munich. We have by far the most fans in Germany, but a small group of true supporters. Fans buy a lot of merchandise and attend home matches and usually refer to the team, not the club. Fans idolize the players, but often know little about the club’s history. When a club isn’t doing well, more and more seats will remain empty, while the supporters’ section is as full as ever.

The Mindest

A supporter loves the club, not the team and its players. They are mercenaries who do not identify with the club and will transfer when offered more money.

For a supporter, it’s all about the club, not the team.

A fan sees it as a hobby or casual entertainment. But supporters take it seriously. No matter where or when the club plays or how important the match is, the supporter is there. Often this means sacrificing other aspects of his life – work, school, family, friends. Because the words loyalty and honor still have meaning. A supporter will defend the club’s name if necessary, without bringing it into trouble.
Clubs are a lifestyle for supporters.

Regardless of the score or performance, the supporter supports the team throughout the match. Because the team needs support the most when things aren’t going well. This does not mean that resentment cannot be expressed. But team support always comes first.

Just singing or shouting is not enough. Every word spoken and every song sung should be filled with the energy and passion of a supporter. Regardless of the players on the field, it is done for the honor of the club and the honor of all supporters.

Sing until your lungs burn.

Supporters look objectively at what the club does and are not afraid to criticize. It is up to them to protect the club’s values ​​and integrity and carry them forward with their actions.

If the club’s decision conflicts with the supporter’s beliefs, but benefits the club in the long run, the supporter has to put his own interests aside.

Everything a supporter does should be in the best interest of the club.

All these qualities are essential. I know people who go to every match of FC Bayern, but don’t support. There were people who sang passionately, but only cherry-picked a few matches a year. Not to mention those too drunk to enter the stadium or those who just want to fight.

Unfortunately there seems to be a war going on all over Germany against the supporters/ultras. Clubs want to replace us with customers who will spend money without question or criticism. The identity of the club is gradually removed. But that’s for another article.

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Costa Rica National Football Team Vs Colombia National Football Team London 2012 Olympics: Jose Gamarra Zorrilla, Bolivia’s Baron Pierre De Coubertin

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London 2012 Olympics: Jose Gamarra Zorrilla, Bolivia’s Baron Pierre De Coubertin

Bolivia & Great Britain

On July 27, 2012, all eyes of the world will be on London, host the Olympic Summer Games. Since then, the Parade of Nations has become one of the most beautiful events: 205 nations and dependencies with their Goodwill Ambassadors and sporting heroes -from the tiny island of Guam (where America’s days begins!), Africa’s South Sudan (globe’s newest country), and the Himalayan Kingdom of Bhutan to the United States of America and Bolivia, a country in the heart of the South American continent.

When Bolivia’s Olympic team, one of Earth’s smallest delegations, begins to march into the London Olympic Stadium, with its top athlete (probably will be Claudia Balderrama, a female race walker) carrying the national flag – the traditional red, yellow and green tricolor, I will remember two things: By the second half of the 1860s, Queen Victoria, among the most powerful women in history, abolished Bolivia from her world map after England’s ambassador to La Paz, the country’s capital, had been humiliated by Bolivia’s notorious dictator Mariano Melgarejo. Secondly, the South American country has not produced many of the globe’s foremost Olympian athletes, but it had one of the best Olympic leaders in the whole history of sport. His name: Jose Gamarra Zorrilla, who was lionized by several foreign governments, from Taiwan and America to the Soviet Union and Mexico.

Bolivia– Birthplace of Jose Gamarra Zorrilla

This landlocked republic of 10 million people, an independent country since the 1820s, is home to the Lake Titicaca– one of the natural wonders on the Planet- the ruins of Tiawanacu – remnants of a past civilization and called the “Athens of South America” – and also birthplace of prominent personalities: Grammy Award-winning artist Jaime Laredo (among the few Latinos to win the American award), who popped up in the 60s and 70s as one of the most respected violinists in the Western Hemisphere. Jaime Escalante Gutierrez, who was immortalized in the film “Stand and Deliver” and was awarded the Presidential Medal for Excellence in Education by President Ronald Reagan in 1988. Other noted personality was Bolivia’s literary magician Alcides Arguedas, among the most gifted authors writing in the Spanish language. To many Bolivians, America’s actress Raquel Welch Tejada, whose eternal beauty has become a “top secret”, is a “Bolivian”. Why? Welch’s father was Bolivian (Armando Carlos Tejada Urquizo, an Americanophile).

On the other hand, the nation’s capital, La Paz, is the world’s highest capital. This wonderful land, more than twice the area of California-The Golden State, is famed for its mountains of great beauty (where you can ski like at Insbruck, Austria!) and wild-life national parks, as well as its traditional dance and music. But at the same time, unfortunately, its history is known for its notorious dictators as Melgarejo… and its status as one of the two poorest and least developed places on the American mainland since the late 1890s—life expectancy is among the lowest in the developing world.

With this political backdrop, the country’s sport hadn’t a chance to develop an Olympian system until 1970. Yet despite all that, in the 1940s, this sparsely-populated land produced an outstanding all-around athlete called Julia Iriarte, —“Latin America’s Fanny Blankers-Koen” and considered to be the greatest Bolivian athlete of all time— who captured the attention of many Latinos when she picked up a total of eight medals in the multi-sport Bolivarian Games -a kind of South American Olympics-in the Peruvian capital of Lima in 1947: five gold ( 80m hurdles, shot put, discus throw, high jump, long jump) and three silver (50mts, 400m relay, and javelin throw). Despite a lack of professional training, this “super-woman” had the distinction of being one of the first women to win eight medals in a single international event.

A Sporting Revolution in Bolivia

By the early 1970s, Jose Gamarra Zorrilla was appointed chairman of the Bolivian Olympic Committee (COB), in a landlocked republic with a monumental indifference to sports. From then on, he, with a spirit of self sacrifice, worked whole his life to improve the sport in his motherland.

This rich-mineral country appeared to emerge from its worst Olympic history when Mr. Gamarra persuaded Bolivia’s head of state Hugo Banzer Suarez, who ruled between 1971 and 1978, to stimulate sport and to transform the republic into an “Olympian nation”. Happily, he not failed to sell the idea to Banzer. At that time, the President appointed to his cabinet people from politics, diplomacy, and business rather than the military. On October 3, 1973, a government decree was promulgated, giving sport official status and guaranteed federal backing. In fact, Gamarra was inspired by France’s Baron de Pierre de Coubertin, the founder of the Modern Games and whose ideas revolutionized the world toward the end of the 19th Century.

Against all odds, Gamarra, an economist-turned-sports leader, had tried to maintain the government’s interest in the cause of sport. However, it was a difficult mission: sport was not a top priority for Latin America’s military rulers with the exception of Argentina’s 1976-1982 military dictatorship. When the Uruguayan warlords came to power in the 70s and 80s, the country’s performance had declined in soccer global after capturing two FIFA World Cup tournaments -with a kind of sporting immortality following a victory over the host Brazilians in the finals in 1950– and two Olympic championships in the first half of the Twentieth Century, while Augusto Pinochet’s Chile sent symbolic delegations to the Games, and Mr. Alfredo Stroessner’s government was not able to host the 1982 Women’s Basketball World Cup in Paraguay, in the wake of being named as host in the late 1970s.

Immediately after assuming the presidency of the National Olympic Committee, Gamarra made quick steps to set up a new sporting system, sending athletic delegations to the Summer Olympics (Munich’72 and Canada’76) and Pan American Games (Mexico City’75). Nonetheless, one of his major projects was intensified government efforts to promote physical education and sports in public schools, changing attitude toward sport and paving the way to the nation’s Olympian future. Then, he helped La Paz to hold the 1977 Bolivarian Games, staging the greatest event in Bolivarian history. This Spanish-speaking republic had made some attempts to host the Games – a multi-sport event for competitors from six countries since 1938– in the mid-1950s and 1970.

Women’s Rights

Sport and women’s rights cannot be separated. For this reason, Mr. Gamarra encouraged the treatment of women as men’s equals: On the one hand, he sent several female athletes to the international competitions, creating more opportunities for women’s sports in the 1970s, the “United Nations Decade of Women”. With a focus on the Olympics of 1980, for example, swimmer Maria Eguia competed at the 1979 Soviet Spartakiad, becoming the first sportswoman from Bolivia to participate in a major international event. While on the other hand, Gamarra named Julia Iriarte as the person to carry the Olympic flame into the Stadium at the Opening Ceremony of the 1977 Bolivarian Games. In this regional contest, Bolivia’s sportswomen won 15 medals in aquatics, athletics, basketball, bowling, fencing, tennis, and indoor volleyball.

In many ways, he was also an extraordinary diplomat during Cold War. In the seventies, for example, this mineral-rich republic was invaded by foreign coaches at the request of Gamarra, seeking stronger preparation to the national athletes. Curiously, the country was like a virtual “Torre of Babel”: a host of coaches, advisers, and experts from America, USSR (what is now Russia), Ecuador, West Germany, Chile, Japan, Chinese Taipei, the People’s Republic of China, and Venezuela-living and working in peace and harmony. People who left lives of confort to set up an Olympian project in one of the globe’s poorest lands. Certainly, Bolivia had become the “darling of the Olympic Community”.

A Tower of Babel: Americans, Soviets, and other Foreigners

Prior to the latter half of the 1970s, the future looked uncertain: From 1951 until 1973, the Latin American republic alone won five Bolivarian golds and did not compete in three Summer Olympics. During those troubled decades, had little to write about Bolivia and its champions. Although, the nation’s sportsmen and women were ill-prepared to compete against Peruvians, Colombians and Mexicans, the National Olympic Committee (NOC) participate for the first time in the Olympic-type Pan American Games at Winnipeg (Manitoba, Canada) in 1967. In the regional tournaments, on the other hand, its competitors were absent for several decades or they finished in the last place –with the lowest time ever recorded in the South American competitions, from track and field to gymnastics and weightlifting. Nonetheless, in 1977 the country had a reason for celebration for the first time.

At the Bolivarian Games on home soil in October 1977, the host country made history after winning 71 medals (15 gold, 17 silver, and 39 bronze) and with outstanding athletes as Edgar Cueto (cycling), Betty Saavedra (women’s basketball), Walter Quiroga (shooting), and Antonieta Arizaga, regarded the greatest Bolivian ever to compete in women’s swimming. Astonishingly, there were wins in non-traditional sports for Bolivians: The delegation added golds in martial art (Jaen Young Kim Song) and boxing with the giant Walter Quisbert—defeating candidates of Venezuela, a powerhouse in judo and boxing. But this achievement was not simply a “miracle”. For these Games, Banzer’s regime built one of Latin America’s best Olympian stadiums, while most of the nation’s athletes and coaches went abroad, with the goal of winning international experience. Since then, Mr. Gamarra, chairman of the Organizing Committee for the 1977 Games, was a key figure behind Bolivia’s performance.

Thanks to his innovative style and excellent diplomacy,Mr Gamarra, an American-trained economist, persuaded the anti-Communist Banzer -who reinvented himself as a democratic candidate in the 1980s and was elected president in 1997– to “establish sporting ties” with some Socialist nations. Results: The Soviet World sent six coaches to La Paz. That was one of the several memorable moments this sports leader had given her impoverished country. Gamarra absolutely did not know the word “fail”. Some years ago, Banzer severed diplomatic and consular relations with the USSR and expelled 119 Soviet diplomats. During Cold War, the Kremlin had difficult ties with the Latin American continent (with the exception of Cuba’s Fidel Castro).

Although the Andean regime had had a rocky unstable relationship with Chile in the 1970s, a Chilean coach went to the Bolivian capital to work with the equestrian national team. Meanwhile, the women’s volleyball squad left La Paz for Santiago to play Chilean squads.

Since then, Gamarra found a good friend in the States. In the period 1966-1967, he served as a Bolivian consul in the U.S. During his sports administration, Washington had agreed to give Bolivia seven experts and one of them was Mr. Arthur Duran, who coached some of basketball’s top players in the mountainous country. To help the Andean nation to build its sporting system, Donald Howorth spent two years working with girls and boys. By mid-1978, the U.S. women’s junior basketball team made a short tour of La Paz to play the Bolivian national side.

But Gamarra also put his eyes on the island of Taiwan, a country hungry for international recognition after being ousted from the United Nations (1971) — At the time, the tiny Asian nation of Taiwan was an Olympian nation with some notable stars in international sports since the 1960s (among them Chi Cheng and UCLA-educated C.K.Yang). Within a few months, two Taiwanese coaches made a trip to the Andean capital to help train the swimmers and volleyball players of Bolivia.

Historically, the South American republic had never won a swimming medal in the international events during more than half a century, but the underdog Antonieta Arizaga became the first Bolivian (male or female) to accomplish that feat when she won the gold medal at the 1977 Bolivarian Games. Swimmer Arizaga was in a state of shock after hearing her name as the winner in the women’s 100m breaststroke. Then, her victory set off a wave of explosive celebration in the Bolivian delegation and her officials. The breaststroke specialist added silver in the 4x100m medley relay, which was not to be sniffed at (along with her fellow sportswomen Maria Eguia, Ruth Lino and Alejandra Garcia). But there were other athletic feats thanks to Chinese Taipei, a leaf-shaped island on the China Sea. At that time, the Andean government was one of only three South American states -Paraguay and Uruguay were the others– to maintain close ties to Taiwan rather than China.

Proud Years: 1978 & 1979

As early as 1978, Gamarra’s profile on the world stage was raised when he became the father of the First South American Games on Bolivian soil despite a military coup against Banzer and other troubles. Meanwhile, more than 100 medals were won by the host Bolivians, finishing in third in the medals totals by country.

One of the greatest moments in the history of Bolivian sport occurred in these Games. The basketball women’s squad came into their home nation’s South American Games as one of the most inexperienced teams in the continent, however, they made history when the national side won the silver medal following an emotional win over Argentina (74-56), capturing a ticket for South America at next year’s FIBA Championship in the Republic of Korea and Pan American Games in the Caribbean island of Puerto Rico. Before that win, the country had not captured a medal in any South American Tournament but soccer (1963).

The national basketball hero Betty Saavedra and her teammates celebrated like high school kids, after their victory over Argentina’s sportswomen. Aside from winning a silver medal, the delegation became the first Bolivian team to win a berth in the World Championships. That was why the victory was so special for them. In the final ceremony, the captain Saavedra received the trophy from Mr.Gamarra Zorrilla, a lifelong sports fan. Averaging 18 point a game, the smaller Saavedra (1,61m tall) had helped the national side win the VIII Bolivarian Games a year ago after being elected as one of the most prominent basketball players in the regional championship in the Peruvian capital of Lima.

After becoming the first Bolivian squad in history to winning an international spot, the women’s team won two matches on South Korean soil– against Malaysia and Senegal (African champs). Before that, they were into the “Group of Death” with Canada, Netherlands and the host country and were eliminated in the first phase.

To prepare for the VIII Pan American Games on Puerto Rico, Miss Guadalupe Yañez and her fellow sportswomen were on a tour of Taiwan in May, where also participating in the famous William Jones Tournament-all paid for by the Taiwanese regime. In a basketball world filled with giant players, the smaller Guadalupe Yañez (1,60m tall) became one of the four best players in the Puerto Rican event, alongside some of the most famous female stars as Carol Turney of Canada and Hortencia Marcari from Brazil. Her performance served as an inspiration for her countrywoman Maria Ortuno, the most outstanding athlete in the 1980 Junior South American Championship in the neighboring Peru.

On the other hand, one of Gamarra’s last projects occurred in this year and in February 1980. Against all odds, he and Sergei Parlov, Chairman of the Sports Committee of the USSR and President of the NOC of the USSR, sign an sporting agreement in Moscow in behalf of sport in the former Spanish colony; Gamarra was the highest-profile Bolivian official to visit the Soviet Union since the two countries cut diplomatic ties in the early 1970s. Later on, the nation’s athletes were welcomed to Moscow to compete in the Spartakiad, a multi-sport event where more than 10,000 athletes from the republics of the USSR and 50 countries participated (Eastern Bloc states, USA, Western Europe, Japan, and many nations in the developing world); it was the largest multi-sport event on Earth in the 1970s.

While the United States of America secured its place in sports history when its hockey team -made up of highly gifted players– scored a major upset over the Soviet Union in the 1980 Winter Games in Lake Placid (NY), Mr. Gamarra encouraged three alpine skiers to participate in New York -the country’s first winter Olympic appearance since the mid-1950s, in a time when Brazil had not yet competed in the Winter Games. Billy Farwing Avaroa, Victor H. Ascarrunz, and Scott Sanchez Saunders were the members of the nation’s very small contingent of skiers in the States.

It was while Yañez and her fellow teammates competed in Puerto Rico after a tour of Far East, Mexico, and the States, that the country was on the brink of chaos. Between July 21, 1978 and November 1, 1979, there were five rulers ( and many attempted coups), among them Victor Gonzales Fuentes, Juan Pereda, David Padilla, Walter Guevara, and Alberto Natusch. Then, Lidia Gueiler Tejada -Raquel Welch’s relative– became President of the Provisional Council and Head of State, against a backdrop of violence. Two days prior to the Opening Ceremony of the Games of the XXII Olympiad, on July 17, 1980, the left-wing Gueiler government ended with a coup by General Luis Garcia Meza. In the meantime, thousands of people -including much-needed professionals– fled to neighboring countries -including Peru, Chile, Argentina–Western Europe and North America.

The Face of Bolivian Sport

With some international medals and training in the altitude of La Paz, runner Johnny Perez became one of Bolivia’s top athletes in the late 1970s. Thus, he had been seen as the first Bolivian with a real chance to go Moscow’80. By 1978, he revealed emotion upon hearing the Bolivian national anthem after capturing his third gold medal at the First South American Games. Perez was hoping to become an Olympian runner one day after missing the Montreal Summer Games in the mid-1970s. His dream was to compete with stars as Sebastian Coe of the UK, John Walker of New Zealand or perhaps with the world record holder Filbert Bayi of the African republic of Tanzania. Perez’s last opportunity to realize this dream came in 1980. However, he could not compete in the Games. All his work had gone down the drain. Thirty-two years later, Perez is still one of the nation’s most-loved sports heroes, especially in his hometown city of Sucre.

Despite his success in the national sport (for the first time international medals in equestrian, judo, swimming; agreements with West Germany, Mexico and other important countries on the world stage; a physical culture in the public schools), Gamarra had not a good year in 1980 when a new rule came to power.

Seeking to denigrate his Olympian career, the new left-wing government boycotted his administration, destroying one of the most ambicious sporting projects in the Spanish-speaking world. In complete violation of the Olympic Charter, the Andean ruler refused to recognise Gamarra Zorrilla as chairman of Bolivian Olympic Committee (COB). In fact, his sporting career came to a sudden end.

Latin America’s Greatest Olympic Leader

After Moscow’s officials made a visit to La Paz to lobby for Bolivia’s participation in the 1980 Summer Games, the National Olympic Committee had planned to send athletes. Nonetheless, the Andean government declined to compete at the 1980 Games, ending months of speculation and reversing most of Gamarra’s sporting policies. Since then, it was a revenge because Mr. Gamarra was a sports leader during Hugo Banzer’s anti-Communist dictatorship. From then on, things were getting worse for the nation’s sport.

During their Bolivian trip, the Soviet authorities offered to subsidize the sending of a national contingent (athletes, coaches, and officials). That offer was also extended to many developing countries, including Afghanistan, Costa Rica, Laos, Peru, Uganda, and Zimbabwe.

Three years later, Bolivia’s left-wing leader Hernan Siles Suazo refused to send an athletic contingent to the IX Pan American Games, ushering a long period of decline.

Certainly, Mr. Jose Gamarra Zorrilla could have been president of the International Olympic Committee (IOC), but he retired from the Bolivian Olympic Committee in 1982, following a sporting career that spanned more than 10 years, after raising money and lobbing for his project in Russia, Japan, Taipei, America, Switzerland, and in the Burned Palace (Bolivia’s Presidential Palace). Because of his unwavering support of the Olympic Movement, the IOC conferred him the bronze medal in the Olympic Order in 1978. He, who professed great love for the Olympism, once said: “Inspired by the Olympism philosophy, we in Bolivia have succeeded, thanks to the development of sport, in preserving the peoples’ health, encouraging their competitive spirit and forming their character through struggle, a balanced approach and discipline”.

Few expected him to stimulate sport in the Andean republic under the military rule of Hugo Banzer Suarez –who came to power through a coup’etat in the early 1970s– and were even more who did not believe that the country would win continental medals and international berths as occurred as the women’s volleyball side qualified for the First Junior World Cup on Brazilian soil in 1977 after training with overseas coaches.

Misunderstood in his own country, Mr. Gamarra, which shared the staged with the world’s most powerful sports leaders, passed away in the early 2000s. In this Olympic year, 2012, a tribute to an extraordinary gentleman which made much for Olympism despite a number of adverse circumstances, evoking the Olympian spirit of Baron Pierre de Coubertin. If Britain had Harold Abrahams, Bolivia had Mr. Gamarra. No Bolivian has brought greater honor to his nation than Mr. Gamarra.

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Cost To Build Football Gym Weight Room All In One How to Sculpt an Amazing, Ripped and Rock Hard Body

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How to Sculpt an Amazing, Ripped and Rock Hard Body

Weight training

Prior to delving into the details of program design, you first must understand the basics of muscle tissue and how exercise can affect it.

Our bodies contain around a quarter billion muscle fibers which can be divided into Type 1 (slow twitch), and Type 2 (fast twitch). Slow twitch fibers are endurance oriented, where fast twitch are strength oriented and have the most growth potential. We are all born with our lifelong ratio of type 1 and type 2 fibers with the ratios being different in each person.

The growth of the muscle is called hypertrophy. Muscles grow in response to specific stimulus, such as work performed by the muscles (lifting weight or other resistance), infusion of testosterone, and increasing protein with overall calories, or combination of several stimuli.

All muscle fibers are the same structurally. Each is a bundle of tiny protein strands called myofibrils. Within each myofibril are even smaller protein filaments called actin and myosin. Each myosin filament is surrounded by six actin filaments. A muscle contracts when structures on the myosin filaments called cross bridges grab a hold of the actin filaments and pull. This action shortens the muscle. Intense training increases both the number of myofibrils and the number of myosin and actin filaments within each myofibril. Long story short, lifting weights will make muscle fibers bigger. Lifting them properly and consistently over a long period of time, the muscles will grow enough to be noticeable.

Genetics

Even with all the hard work, honest effort, and a perfectly clean diet there is one thing that you can’t change no matter how hard you try. Genetics play a huge factor in your body building efforts. Some people have great genetics and others have genetic flaws that just won’t change. There are three factors that are decided at birth.

First of all, your maximum number of muscle fibers is determined by genetics. When you are born, you already possess the maximum number of muscle fibers that you will have throughout life. The muscle fibers can be made larger through exercise, as well as smaller through lack of exercise, but it is generally believed they cannot increase in number. Although some scientists believe that the number can increase due to a process called hyperplasia, this is still just a theory.

Also determined at birth is the number of slow twitch and fast twitch fibers that your muscles contain. It is generally believed that slow twitch fibers cannot become fast twitch and vice verse. You’re born with a predisposition to endurance or strength depending on your muscle fiber breakdown.

The shape of your muscles is also genetic. Although you can increase the size of your muscles the shape is already determined and will not change, contrary to what many would like you to believe.

Some people are genetically blessed and are ideally suited for bodybuilding while others may be suited for marathon running, power lifting or gymnastics. If you are one of the lucky ones and you were born with the genetics that suit your sport of choice, congratulations. If not, you’ll have to work a little harder, but you’ll get a lot of satisfaction out of the challenge.

Supplements

Supplements tend to be vastly overused and overrated. There are no magic potions or pills and supplements most definitely cannot compensate for lack of training or imperfect diet. It is certainly possible to reach your goals without the use of any supplements. A high-quality protein powder works great as a convenient source of protein, but it is not a prerequisite to success.

A quality multivitamin is a good idea. Fish oil taken in pill or liquid form is always worth its weight due to the immense health benefits of essential fats.

Other than protein powder, multivitamins and fish oils, you can avoid the extra financial expense of unnecessary supplements.

Exercise selection

The best program design includes a variety of compound and isolation exercises done in different orders throughout the workout. Each exercise offers its own benefit and serves a purpose. Proper form and good technique are mandatory to success, so choose appropriate exercises to suit your workout and execute them with focus and attention.

A push day will consist of training the chest, shoulders and triceps while a pull day involves the back and biceps. Legs are done on a separate day.

The following list provides some of the best exercises to choose when planning your workout.

Back

Dead lifts

Power clean

High pulls

Snatch

Pull up

Pull down

Rows

T bar rows

Biceps

BB curls

DB curls

Concentration curls

Cable curls

Chest

Flat bench press

Incline bench press

Flat flies

Incline flies

Dips

Cable crossover

Glutes

Hip extension

Reverse hyper extension

Pull through

Hamstrings

Stiff dead lift

Good morning

Back extension

Glute ham raise

Leg curl

Quads

Squats

Leg press

Leg extension

Lunge

Step ups

Shoulders

Seated press

Standing press

One arm DB press

Lateral raise

Front raise

Rear delt raise

Triceps

Close grip bench press

Pressdowns

Overhead extension

Lying extension

Sets

Each exercise will consist of three to five sets depending on where it falls in the workout along with how much volume the athlete can tolerate. Please note that warm-up sets are not included in that number. Each workout should be comprised of 18 to 30 sets in total. This range will depend on muscle groups being trained and the ability of the athlete to sustain intensity.

Reps

Repetitions within a set will range from five to 20 and will be switched from workout to workout and sometimes within the same training session. Lower reps are usually intended to build strength and higher reps are normally used to sustain endurance. In the context of bodybuilding, however, these rules become irrelevant. Every rep and every set is used to stimulate the muscle and the several different muscle fibers. Strength and endurance are not considerations. It is a myth that higher reps need to be utilized to achieve definition.

Intensity

Intensity in a workout is an immensely important factor contributing to the success or failure of a well-designed program. Looking around at the gym you’ll notice the majority of people lifting weights that are too light, talking excessively, taking long rest breaks or maybe just spending all their time chatting up the opposite sex. If you aren’t putting enough effort into your training, you may as well be one of them. Even the best designed program won’t get you the results you want if the appropriate amount of intensity is not applied.

Intensity is defined by dictionary.com as “great energy, strength, concentration, vehemence as of activity, thought, or feeling.”

Resting too long between sets is another common error affecting intensity. There are a number of ways to increase the intensity in your workout. You could do more work in the same amount of time. Perhaps you get in three extra sets in the same 60 minute workout. You could do the same amount of work in less time. Take your 60 minute routine and instead get the same amount of sets and reps done in 50 minutes. You could increase your workout on both ends. Add more sets, reps and minutes, while keeping in mind that highly intense exercise cannot be done for an overly long period of time. Intensity tends to drop off noticeably after an hour.

So how do you know when you’re working hard enough? If you find yourself experiencing oxygen debt between sets in your workout you can be assured that you are working at an appropriate level of intensity. Oxygen debt is a physiological state produced by exercise in which the lungs cannot supply all the oxygen required by the muscles. You will be breathing heavily and not able to carry on a conversation after each set. As the workout progresses, you may need to sit down during rest periods. You will be sweating quite heavily very early in the workout. Take long enough rest breaks in order to catch your breath, but start your next set before full recovery. If your breathing and heart rate have returned to normal you have waited too long. The bottom line is that nothing good comes without hard work. The more effort you put in, the greater the returns are.

So why is intensity so important? One of the best ways to assist in the release and reception of hormones is through highly intense exercise. Studies have shown that exercise actually increases the amount of circulating hormones in our bodies as well as strengthening the receptor sites on the target cell. Testosterone is positively affected by intense exercise. An increase in testosterone leads to benefits such as an increased basal metabolic rate, decreased body fat and improved muscle volume, tone and strength. Testosterone tends to be maximized after 45 minutes of intense resistance training. The most substantial increase in testosterone is generated through training the larger muscle groups such as the legs, back and chest.

Along with testosterone, growth hormone is also increased by the same type of high-intensity exercise. Growth hormone helps to stimulate protein synthesis as well as strengthening bones, ligaments, tendons and cartilage. An increase in growth hormone aids in the mobilization of body fat so that it can be burned for energy.

So you can see that your workout needs to be more than just going through the motions in order to get the results you’re after. Rewards come to those who work for it.



Cardiovascular training

Cardiovascular training serves a great number of purposes, and can be beneficial to your general health as well as to keeping weight under control. A regular routine of cardio has been shown to reduce the risk of heart disease, lower high blood pressure and cholesterol, protect against some cancers and helps to control diabetes just to name a few.

Cardiovascular training can be defined as an effort that requires an enhanced flow of oxygen to supply energy. Oxygen spills from the lungs into your blood. Your heart pumps it back to the muscles. There it is used to break down carbohydrate, fat and protein which are used to supply the energy required by the muscles. Whether you are burning predominantly carbohydrate for fat during cardio training is irrelevant, contrary to the much talked about fat burning zone. The harder you are working, the more calories are being used. More calories burned equals more body fat lost. Although some would have you believe that you need to be working in a specific, and moderate heart rate zone to burn fat, this is largely over analyzing a pretty simple process. If your heart is pounding, your breath is labored to the point of not being able to carry on a normal conversation and you are sweating, rest assured you are working at the appropriate level. I have yet to see someone working too hard. Too long, yes, but too hard, no. If you think you may not be working hard enough, you likely are right.

When beginning a cardio training program and intensity guide can be helpful. To get an idea, subtract your age from the number 220 and multiply that by 0.60. The number you see would be the lowest your heart rate should be per minute during your workout. For example, let’s say you are 30 years old. 220 -30 = 180. 180 x .6 = 108 BPM. If your heart rate is 108 or above, you are working at a minimum of 60% of your maximum heart rate.

Interval cardio training is an extremely efficient fat burning workout. As the name implies, the effort is switched from a much labored intensity, to a recovery pace and back again in a number of intervals. During an interval workout your heart rate will rise and fall to the extremes of both ends.



Cardio schedule

Depending on the amount of body fat you need to shed, cardio should be done three to six times per week anywhere between 30 to 60 minutes. Typically the week will consist of a 50-50 split between intervals and steady-state although this is not set in stone and again is dependent upon the individual. There will also be times when intervals and steady-state are done in the same workout. For example you might start with 15 to 20 minutes of sprinting intervals followed by 20 minutes of a steady-state incline walk.

The best time to do cardio is whenever your schedule allows you to commit to it during your day. The notion that cardio must be done first thing in the morning on an empty stomach in order to reap the full benefits is misleading. This myth was brought about the fact that you burn a higher percentage of fat when exercising in a fasted state at a lower intensity, (60 to 70% of max heart rate). While it is true that a higher percentage of fat is used for fuel, the fact remains that the total amount of calories burned is lower than when working at a higher intensity. In fact, in terms of fat, sleeping actually burns the highest percentage out of nearly any activity, however, the total calorie burn is very low. The bottom line is that it is more important that your cardio gets done as opposed to when it gets done, whether it’s at 6 a.m. or 5 p.m. after work or maybe even on your lunch break.

If your schedule allows, it is optimal to do your weight training and cardio at separate times of the day, perhaps four to six hours apart. This allows you to focus entirely on the task at hand. Realistically, this may not be an option for the average person with a full-time job and family life. If you must do everything within the same block of time, be sure to do the weight training first. If you fatigue your muscles with an intense bout of cardio, and then attempt to lift weights, your weight training will suffer due to loss of coordination, lack of focus, and fatigue. Steady-state cardio can be done separate from the weights or immediately following. When it comes to interval training however, if at all possible it should be done a few hours outside of the weights.

Types of cardio

Steady-state

Steady-state cardio refers to working at a pace which can be maintained for an extended period of time. It can be done in the gym on a treadmill, elliptical, bike, etc. or if weather permits, it can be done outside at a track or park. Whichever you choose, variation must be part of it. With steady-state cardio, your body adapts and becomes efficient at it quite quickly. Mix it up by making small changes in speed, conditions and equipment or adding incline and resistance, and give your body a reason to continue working hard. Walking up a 3% grade can feel quite different compared to walking the stairs at a football stadium. One is not necessarily better, just different.

Interval training involves alternating high-intensity exercise with active recovery periods. An example would be sprinting in an all out effort for 100 m followed by a recovery walk for 400 m. Intervals can be done on any machine that steady-state is done on as well as outside. You can also use a skipping rope, punching bag or body weight exercise and various other alternatives that require great effort interspersed with rest periods. Your imagination is your only limit. On the machines, timed intervals are easy to use while outside workouts are usually better suited to distance measurements.

Both steady-state and intervals should follow the same form of progression. Start with an adequate warm-up to get your body prepared. After increasing the intensity and completing the meat of your cardio, follow it with the cool down, allowing your heart rate to gradually return to normal. Whatever the workout is, be sure to work at the highest possible intensity. Obviously, you will be able to work harder and faster during the intervals compared to steady state, but steady-state should still be done as intensely as possible for the entire time required. Form should not be compromised for added intensity. For example, sprinting with poor form will rapidly lead to injury. It is much preferable to work a little slower, if necessary, to maintain proper form. This is why in both steady-state and interval training, intensity is ramped up for a certain allotment of time and then brought back down. Fatigue leads to poor form, which in turn leads to injury.



Gaging calorie burn and exertion

Most exercise prescriptions used heart rate as in intensity Gage in the form of beats per minute. I prefer to use the rate of perceived exertion or ‘RPE’. This is a scale that runs from zero to 10 with zero representing no effort being exerted and 10 representing maximum effort. Your warm-up should be done at a rating of three to four of which would be considered low to moderate effort. The working portion of steady-state should be at five or six. Longer intervals, 100m sprints for example would be seven to eight while shorter intervals, (50 m sprints) should be done at a nine or 10. This is a guide that adapts as the workout progresses. A 7 or eight effort on your first interval work set will be faster than a seven or eight on your last, yet you will be expending the same effort.

Which is better?

There are people on both sides of the fence when it comes to which form of cardio is better for fat loss. Some will say intervals, some will argue for steady-state. I find that as usual, the answer lies somewhere in the middle. Both methods have their pros and cons. On the interval training side, you have the benefit of EP OC or excess post exercise oxygen consumption. EP OC is a measurably increased rate of oxygen intake following strenuous activity. The extra oxygen is used in the processes that restore the body to arresting state and adapted to the exercise just performed. This keeps the metabolism elevated even after exercise has ceased. Some studies have shown an increased calorie burn for up to 38 hours. Although there is evidence that EP OC occurs after steady-state training as well, the effect is greater with high-intensity intervals. The drawback to using so much intensity is how demanding it is, as it can be difficult to commit to when following a program of reduced calories and high-volume weight training.

Steady-state cardio has the advantage of being a little easier on the body. The benefit of including both methods is that it allows you to take advantage of EP OC on some days, and yet still burn extra calories on steady-state days without being yourself into the ground.

Whatever your workout consists of just remember to put all you got into every single one. Don’t rely too much on calorie counters and heart rate monitors as they can often be inaccurate and misleading.

The best way to Gage your workout is by how you feel. Do you feel like you could go a little harder? Then do it. Full efforts will reap full benefits.

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Cost Of Football Tickets In Mexico City For Football Game South Korea – The Olympic Revolution of the New Millennium

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South Korea – The Olympic Revolution of the New Millennium

I -Eva Peron, Korea and the Olympics

Before Korea became one of the most industrialized nations on the entire Asian continent, Argentina -it is about 26 times the size of SK- was one of the world’s six richest countries. Around the same time, they were getting off on the right foot in the Olympic Games.

Argentina -now a football-loving nation- was home to sixty percent of Latin America’s Olympic winners-aquatics, boxing, polo, rowing, track-field. At the 1948 London Games, they finished 13th in the medal standings. In contrast to its neighbours, Argentina had an Olympic champ to cheer in that year , when Delfo Cabrera won a gold medal. On that occasion, Korea was certainly not lucky,and finished 32nd in the medal table. Korea’s first Olympic national team was formed in the late 40s. But Koreans dare to dream the impossible.

At the 1951 Pan American Games in Buenos Aires, the host country finished first in the count medal- where America was ousted from the number one spot for the first time in Continental Games history by Argentina.

But Argentina is now history. In the last Olympics, the Latin American nation only won two golds-soccer & cycling. Ironically, Argentina-where there are snow-mountains- has never won an Olympic medal in the Winter Games. Then, in April 2009, the Bolivian men’s soccer squad upset team Argentina, which was trained by soccer player-turned-coach Diego Armando Maradona, 6-1.

Different from Argentina, Japan, Australia and Canada, SK is ranked among the five best Olympic teams, along with China, America, Russia and Germany. This superb team is a paradigm on Earth.

Korea expects to send about 50 champs to the XXI Winter Games in Vancouver, Canada. The country’s athletic rulers also expect to send 250 champs to the London 2012 Olympics.

II-A Small Nation With A Big Ambition

From my perspective I think that South Korea is the most successful Olympic nation in history. Now SK became a source of inspiration for many Olympic countries around the world. Certainly, it is a role model for small countries -from Austria to Brunei Darussalam- and multiparty States -e.g. India, Taiwan, Chile, Peru, Argentina.

The Republic of Korea, also known as South Korea, is about the size of Indiana. More than 49 million people live there-it is not far off the total in Ukraine. Unlike Venezuela-it has had the benefit of high oil prices, Peru and Angola, Korea has few natural resources. This nation does not have oil, diamonds, gold, silver, zinc, gas, and uranium.

But in the last decades of the 20th century, the Korean State introduced an industrialization program and expand education. The rulers devoted more than 20 percent of its national budget to the development human-education, culture, welfare, sports. Now SK has one of the world’s strongest economies.

III-The Difficult Years

In the 1940s and 1950s, SK was a war-torn nation-World War II and Korean War. Because of this, it became one of the world’s poorest nations. After World War II ended 35 years of Japanese domination and Korea gained its independence (1948).

From 1950 to ’53 nearly three million Koreans died. On the other hand, there were, 500,000 Koreans living overseas. In the following decades Korea was governed by military warlords. In the 1990s SK became a democratic nation.

IV- A Nation of Sports Lovers

During the 1960s and 1970s, the rule introduced many sports reforms -a strong emphasis on physical education into educational system- and did many things to improve sporting life in the nation-an official policy that continued in the 1990s and 2000s. In just a few years, they also promoted the sports that were not well-known in the country.

Success came slowly at first. The number of Asian awards increased from around 27 in 1958 to more than 65 in 1978. From 1964 to ’76, the country’s champs earned 12 Olympic medals. Another example, Korea’s boxers, led by Moon Sung-Kil, won many global titles in the 1980s.

Unlike Cuba -which had a lot of coaches from the USSR, East Germany, Bulgaria, North Korea and Poland- SK did not have foreign coaches. All its Olympic awards were produced by Korean coaches.

To support Seoul’s bid to host the 1988 Olympics, the Korean chairmans hosted many international events -the 1979 Shooting World Championships, the 1982 Baseball World Cup, the 1982 Boxing Global Championships and the Korea Cup (volleyball)-and built world-class stadiums.

V- The Boycott Against South Korea

During Cold War, especially between 1950 and 1985, Korea was an isolated Olympic nation. This Asian country was considered an international pariah by the World Marxist and several anti-American states (Korea became a UN member in 1991).

The 1979 Seoul FIBA Women’s World Championships were boycotted by the Soviet Union and its allies. Three years later, Cuba’s boxers, world & Olympic champions, were not allowed to compete in the World Cup by Fidel Castro. That same year, Cuba also did not send baseball players to the World Championships in South Korea.

In 1986 North Korea boycotted the Asian Games. The Democratic People’ s Republic of Korea refused to send champs to SK. Subsequently, the XXIV Seoul Summer Olympic Games were boycotted by seven nations-Albania, Cuba, Ethiopia, Madagascar, Nicaragua, North Korea, and Seychelles. However, the sports officials sent several champs to Moscow, Varna, Havana and Prague.

VI – Seoul Olympic Games- A Gold Medal for Korea

During the IOC Session in Germany in 1981, Seoul was selected as host country for the 1988 Summer Olympics, and began a new era for the country’s sports development. Seoul beat Nagoya, Japan’s city. That decision caused surprise around the world.

Thirty-eight years ago, Seoul had been destroyed by Korean War, but it had been rebuilt in record time. In the ’70s and early ’80s, Seoul was a successful host to several international tournaments.

The IOC awarded Seoul the Olympics by a margin of 15 votes. Kim Un-Yong -one of the world’s best Olympic czars- was a key figure behind South Korea’s bid to host the 1988 Summer Olympics. He was runner-up when Jacques Rogge was elected IOC chairman.

SK, an anti-Marxist state in the 20th century, did not have full diplomatic ties with the World Soviet-which had won the last three Olympics- and the People’s Republic of China-the new Olympic member. Moscow could have boycotted the Games in South Korea.

Secondly, Korea was not a multiparty-state on the Asian region. In 1980, a demonstration organized by the pro-democratic groups turned into the bloody riot known as the “Kwangju Massacre”. In 1974 South Korea’s First Lady had been assassinated. Some time later, ruler Park Chung Hee was killed by the head of South Korea CIA in Seoul.

At the 24th Summer Games, SK won 12 gold medals and was one of the four best sports teams on the planet.

The Opening ceremony was spectacular. The next day, the photos were seen all over the world and from that moment the name Korea was known everywhere. Meanwhile, representatives from 159 countries attended the Olympics, including the USSR and China.

Seoul’88 was a political-blow to the Communist Movement. The Kremlin sent 514 champs to the 1988 Games. That travel had the blessing of the Soviet regime, which had boycotted the Summer Olympics in the States in 1984. Then, more than 290 champs -e.g Petra Felke, Heike Drechsler, Kristin Otto- were sent by the East German warlords- a landslide victory for the Korean chairmans. But there were other friends too: The Vietnamese rule allowed champs from Vietnam to attend the Summer Games. Certainly, sports was an important diplomatic tool for Korea.

VII- Democracy & Sports

In the country’s first multiparty presidential election, in December 1992, Kim Young Sam -a passionate human-rights advocate-, was elected, and the Asian nation returned to civilian rule. It was a watershed moment.

Now South Korea is one of the most outstanding democracies -human development and democracy- in Asia and a role model for several post-dictatorship states. From then on, Korea has one of the world’s most ambitious educational projects-many young people study more than 11 hours.

Under the new democratic rulers, SK has reinforced its sporting system. Certainly they wanted to be the centre of excellence in Asia. The Olympic Korean team surprised the world when it emerged as a “new world power” in the 21st century. On the other hand, the country staged successful 2002 World Cup and 2003 World University Games.

In the two-year period between the 2006 Winter Games and 2008 Summer Olympics, Korea won 42 awards (19 golds, 13 silvers, 10 bronzes) and finished five in the unofficial team standings, behind China, Russia, Germany and the U.S. Korea’s delegation was backed up by President Roh Moo-Hyn. In addition to the Olympic and world titles, South Korea has won several Asian gold medals. They competed with 45 countries in the Olympic-type Asian Games.

Before the 1992 Winter Olympic Games, Korea had not won any medal. Without the sporting tradition of Czechoslovakia and Sweden, Korea has more Winter Olympic medals than Spain and Japan. For this reason, the government lent its support to a bid for the 2014 Winter Olympics. In Guatemala City, Pyongchang was only beaten for the Winter Games by Sochi (Russia).

VIII- From Archery to Wrestling

Since the 2000s Korea is powerhouse in aquatics, archery, athletics, badminton, baseball, basketball, boxing, fencing, field hockey, gymnastics, handball, judo, shooting, short-track, table tennis, taekwondo, volleyball, weightlifting, wrestling,and other sports.

Archers With Olympic Honours

Korea has produced world-beating archers in recent years. From 1984 to 2008 they have won 16 gold medals. The country’s archers, inspired by Seo Hyang-Soon, won 3 of the 4 events at the Sydney Olympic Games in 2000.

Athletics-Fusion of Past, Present and Future

In the first half of the 20th century, two Koreans, Suh Yun Bok & Ham Kee Yong, won the Boston Marathon. In 2001 Bong-Ju Lee became the first non-African to win the Boston Marathon since 1991. The country’s marathon runner Hwang Young-Cho – one of Korea’s most well-known champs- claimed a gold medal at the 25th Summer Olympics in Spain. Hwang is the second sportsman from an Asian nation to win an event in this competition. Korean-born Kijung Son won the Olympic title in 1936. At the Berlin 1936 Games, he had been forced to run in the colors of the occupying Japanese forces.

Badminton-Stage of Stars

Since 1985 SK became one of the world’s best teams. Lee Yong-Dae and Lee Hyo-Jung defeated Lilyana Natsir and Nova Widianto (Indonesia) in the mixed doubles final at the China Summer Olympics in 2008. Korea placed first at the 1996 Olympic Badminton Tournament in the States-it collected two gold and silver medals.

Baseball- SK vs Cuba

Baseball has come a long away in South Korea. Its greatest year was 2008, when Korea won the gold at the Beijing Olympic Games, beating Cuba, former world champion (1984-2005). Eight years ago, they had earned a bronze medal in Sydney 2000. When the Games were opened in China, the States-2007 world champion- and Cuba were contending odds-on favorites.

The year 1982 was very happy for Korea too. That year they became the first Asian team to win a World Cup. The national team came close to winning the Global Championships in 2005.

Women’s Basketball-Asian Superstar

Surprisingly SK was runner-up at the FIBA Women’s World Cup in Czechoslovakia in the late 1960s.In 1979, Korea, host country, placed second at the Global Championships. They caused an upset in the second round of the World Cup by beating the favorite America (94-82). Four years later, Korea was one of the semi-finalist in the Universal Championships in Sao Paulo, Brazil-behind the USSR, America and the People’s Republic. But they did not stop there. The following year it earned silver at the Summer Olympic Games in California, USA. The team became the first women’s basket team in Asia to win an Olympic award.

Fencing-New Olympic Awards

In 2000 Young Ho Kim lived up to reputation as one of the most popular Asian fencers by winning a gold medal at the Summer Games. He is the first fencer from an Asian country to win an Olympic title.

Field Hockey- A Major Asian Talent

In the past few decades, the Korean teams have won three Olympic silver medals. During this period of time, SK became the first Asian female team to qualify for the Olympic finals. The national men’s team won silver at the 2000 Sydney Games and were fourth at the 2002 World Championships. In Australia they, spearheaded by Song Seung-Tae, defeated India (2-0), Poland (3-2), and Pakistan (1-0) before losing to the Netherlands (4-5). Amazing silver medal!

Women’s Handball- Two Olympic Golds

This country is the only successful Asian team in the world. In 1984 they became the second Korean players in history to win a team Olympic medal at the Summer Games.

In 1988 Korea made history when it won the Olympic gold medal without ever having won a World Cup title. The national team, host country, became the first non-European handball team to win a global title in history. After the winning the Asian Tournament in 1990, Korea qualified for the 1992 Olympics and won its second Olympic medal in a row.

At its fourth Olympic appearance, they claimed silver medal at the 26th Olympiad-only Denmark could beat SK. During the 14th Asian Games in 2002, Korea won both the men’s and women’s handball tournaments. This sport was completely unknown in the 1960s.

Judo- A Gold Mine for Medals

From 1981 to 2007, Korea has won a total of 21 gold medals in the World Championships. At the 1996 Atlanta Games, the national team won seven judo medals (2 golds, 3 silvers, 2 bronzes), behind only Japan (8 awards). In 1981 Park Chung Hak became the first judoka in SK to win a world trophy.

Short-Track Speed Skating-New Olympic record!

SK is the only country to have 17 Olympic gold medals. At the 2006 Turin Winter Games, the national team dominated the medal table, with a total of 10 awards (6 gold, 3 silver and 1 bronze medals).

Shooting-Surprises

In Barceolona’92 it earned two Olympic golds, Lee Eun Chol (men’s free rifle) & Yeo Kab Soon (women’s air rifle).

Soccer- Cha Bum-Kun, the Legend

According to Park Pil-Soon, Director of the Korean Olympic Committee, soccer is the most popular sport in the country. “The most popular sport in Korea these days is football. While baseball used to take the top spot in terms of popularity and the number of spectators in the past, football gained many fans after the 2002 FIFA World Cup, which we hosted with Japan. Korea advanced to the semifinals, which made us very excited about this sport”.

In the early 80s, Korea placed fourth at the FIFA Junior World Cup and became the second Asian football team to qualify for the semi-finals in a global tournament.

They have qualified for the FIFA World Cup since 1986. At the 2002 Japan-South Korea, Cha Bum-Kun became one of the best football players on the planet. Korea has won five regional tournaments (two Asian Cups and three continental gold medals). At the 1948 Olympics in the UK, South Korea placed 8th.

Swimming- The Road to Bejing

Park Tae-Hwan became the first swimmer in SK to win a gold medal in the Olympic Games when he won the men’s 400m freestyle at the 29th Summer Olympics in Beijing (China).Park’s first major international success came at the 2007 FINA World Championships, where he won a gold medal. The Korean star is the country’s pre-eminent sporting icon.

Table Tennis- A Traditional Sport

This sport is one of the oldest sports in the nation.In the early 1970s, Korea made history when it won a gold medal in the Global Tournament. Between 1987 and 1993 it also earned four world trophies.

Taekwondo-Unbeatable Records

Some famous taekwondo athletes have born in South Korea: Hwang Kyung-Seon, Kim Kyong-Hun, Lee Sun-Hee, and Moon Dae-Saung.

For many decades these athletes were unbeatable in the world. Korea has won more than 140 world titles (1975-2007). They have also dominated the Olympic Taekwondo Tournament. Since 2000 it has won nine golds.

Volleyball- A Strong National Team

This sport is one of the most popular in the country. In 1987 the national team claimed the FIVB Men’s Junior World Championship in the Persian Gulf, and was the third Korean team to win a global title since 1977.

When they arrived in Manama, Bahrain’s capital, the Korean team was not favorite.Some time later Korea defeated Brazil, which won the silver medal in 1984, 3-2 (19-17, 15-8, 6-15, 11-15, 15-12), at the Olympic Men’s Volleyball Tournament. In the late 70s, Korea was semi-finalist at the World Championships in Italy. In the qualifying rounds, they defeated Poland, Olympic champion, 3-1 (15-7, 11-15, 16-14, 15-10).

The Korean women’s national team have also won many international trophies. Between 1973 and 1977 they earned three world bronze medals.

Weightlifting- A Dark Horse

In 2006, Jang Mi-Ran, 2004 Olympic silver medalist, broke the world record in the + 75 kg category in the Middle East.

In the early 90s, Chun Byong Kwan, an unknown weightlifter, came to the Barcelona Games and won the Olympic trophy.

Wrestling-Heroes of the Games

Korea’s wrestlers have a long tradition of winning awards. In the mid-60s, Sun Jang Chang earned a gold medal at the World Cup in the States. He became one of the first Koreans to win a global title. In the last decade of the 20th century, the national team won nine universal awards.

IX – Man Bok Park- A Superb Coach

Despite attractive offers from many nations, he remained in Peru. In the mid-1970s, Man Bok Park came to Lima and became one of the world’s best coaches.

Led by Park, Peru was runner-up at the 1982 FIVB World Championships and silver medal at the 24th Summer Olympics. Korea’s Man Bok Park became the first coach to lead a Latin American female team to the Olympic finals in 1988. In 1980 Cuba, Olympic’s favorite, failed to qualify for the semi-finals at the 1980 Moscow Olympics.

Under the advice of Man Bok Park, the Peruvian women’s volleyball squad defeated Brazil several times and won more than six South American Championships. After the Golden Age for Peru, country’s volleyball team were never as successful again at the World Championships.

X -Young Wang Sonh’s Legacy

But Man Bok Park was not alone! At the same time, the Argentine men’s volleyball squad was trained by Young Wang Sonh.This South Korean is a pioneer of Argentina’s volleyball.Young Wang Sonh led the South American team to win the bronze medal at the 1982 Global Championships.

He has become the most successful coach in the history of Argentine volleyball.

Today Argentina is producing an ever-increasing number of world-class coaches-Julio Velasco (Italy), Jon Uriarte (Argentina & Australia), Carlos Cardona (Puerto Rico), Marcelo R. Mendez (Spain), and Raúl Lozano (Poland).

XI -A Statistical Comparison

SK: 2006 Winter Olympics

Nation……….Gold……Silver…..Bronze…Ranking

SK………………..6………..3……….2…………..7th

Italy………………5…………0………6………….9th

France………….3…………2……….4…………10th

China…………..2…………4………5………….14th

Japan…………..1………….0………0………….18th

Asian Games Medals

Hosts…………Gold……Silver…….Bronze….Total…Rank

Doha 2008……58………52…………82………192……..2

Busan 2002….96………80………….84………260……..2

Bangkok’98…..65………46…………53……….164………2

Japan’94……..63………56…………64………..183……..3

China’90……..54………54………….73…………181……..2

Korea’86……..93………55………….76…………224……..2

India’82………..28…….28………….37………….93………3

Bangkok ’78…..18…….13………….23………….54………2

Iran’74………….15…….14………..17…………..46………5

Bangkok’70…….18…….13………..23…………..54………2

Bangkok’66…….12…….18…………21…………..51……..,2

Jakarta’62………4………4………….7…………..15……….5

Japan’58………..8………7………..12…………..27………3

Manila’54………..8………6…………5…………..19………3

XII -References

Almanaque Deportivo Mundial 1976, Editorial America, 1977

Almanaque Deportivo Mundial 1977, Editorial America, 1978

El Grafico. “Este Podio Vale una Lagrima y un Grito”, 19 de octubre de 1982

Guevara Onofre, Alejandro. “Historia del Deporte en America Latina”

————————-“El Deporte en el Sur”

Leipziger, Danny & Thomas Vinad. “Las Bases del Exito del Asia Oriental”, Revista Finanzas y Desarrollo, marzo 1994

White, Peter. T. “South Korea: What Next?”, National Geographic, September 1975

Yun-han Chu, Larry Diamond, Doh Chull Shin. “Halting Progress in Korea and Taiwan”, Journal of Democracy, January 2001

1988 Seoul Official Report Volume 2, IOC, 1989

2000 Sydney Official Report Volume 2, IOC, 2001

2006 Torino Olympic Winter Games Official Results,IOC, 2007

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Cost Of A Football Team Going To A Bowl Game Who Was The Bengals Boomer Esiason’s Favorite Receiver?

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Who Was The Bengals Boomer Esiason’s Favorite Receiver?

The Cincinnati Bengals have had a history of ups and downs over the years. They have had some very good seasons that have seen them play in the Super Bowl and go deep into the playoffs. They have had a couple of down years where they finished near the bottom of the league in terms of win-loss records.

One of the best quarterbacks the team has ever had is Boomer Esiason. Esiason came out of college and made an immediate impact with the Bengals. He played with the New York Jets and eventually the Arizona Cardinals for several years. He will also find his way back to Cincinnati before retiring from the league.

The Bengals were known as a passing team with Boomer at quarterback and put up good numbers. The two also won some big matches together. Since then, he’s moved into the broadcast booth and done great work on both television and radio, but who was Boomer Esiason’s favorite receiver during his NFL career?

No player has caught more touchdown passes thrown by Boomer Esiason than legendary Bengals wide receiver Eddie Brown in his career. Brown and Esiason combined for 39 touchdowns during their time as teammates. Some of them were very memorable, especially for Bengal fans. That’s ten less than the second-place player in that category.

The Boomers Bengals were a fun team to watch and he was a great player. The team also featured some very good receivers around him, and they also deserve some credit for Boomer’s good career numbers.

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Cool Pull Out The Cell Phone In A Football Game Tips for Staying Warm in the Bleachers

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Tips for Staying Warm in the Bleachers

Your body is designed to burn food for energy and generates heat internally. So, don’t forget to eat! If your body is freezing, it will sacrifice your legs and arms to save your life. Ever wondered why your feet and hands get cold first?! Your body loses heat in 5 ways – radiation, convection, conduction, respiration and evaporation.

  1. Radiation: Just as a wood stove radiates heat into a room, your body radiates heat into the air. The more insulation you put around it, the less heat loss will occur.
  2. Convection The air is moving. Wind blowing through your sweater or around your jacket means heat is lost by convection. Windproof outer layers will help prevent heat loss.
  3. Sitting on cold bleachers at a football game, holding a ski pole, or simply holding a cold zipper around your neck all lead to heat loss. conduction

  4. Evaporation It is a very efficient cooling process.

6 Tips for Staying Warm at a Sporting Event:

  • Check weather conditions before going out. Check your local weekly weather forecast to make it easier to prepare in advance.

  • Wear appropriate clothing. If you’re going in extreme cold, wear as many layers of warm clothing as possible. If it’s mildly chilly, try to dress in just a few layers and pack an extra coat or sweater in case the temperature drops.

  • Be prepared for all situations. Carry an umbrella, poncho or warm jacket with you. Get an indoor, warm place to go… you don’t want to be stuck outside if the weather conditions are extreme.

  • Wear waterproof shoes or boots with good grip. If your feet are cold and wet, it doesn’t matter how well the rest of your body is put together. You will still be miserable!

  • Wear gloves and/or mittens and long thick socks. These protect your hands and feet, which are the hardest places to keep warm blood flowing. Try wearing thin gloves under heavy winter gloves for extra warmth.

  • Pack warm food. Sometimes in cold weather all you need is hot food or drink. Carry a thermos with hot drinks, soup or noodles. Warm food and drink will warm you from the inside and keep your energy up.

Signs and symptoms of hypothermia: Trembling, shallow breathing, confusion, fatigue, slurred speech, loss of coordination, weak pulse, unconsciousness (in severe cases)

Treatment of hypothermia: Remove any wet clothing, protect the person from the wind, move to warm shelter as soon as possible, rewarm the person with extra clothing, take the person’s temperature if a thermometer is available, give warm fluids (avoid alcohol or caffeine).

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Contracts That Extend Past The Life Of The Football Player How I Built The Satyam Brand

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How I Built The Satyam Brand

A brand guru said that it takes years of hard work to build a brand but just one moment of madness to kill it. The Satyam case is a live example of this adage.

Late July 1996 I got a call on a Saturday morning from one of the largest head hunting companies in the country asking me whether I wanted a change of job. Their Hyderabad manager would not tell me the name of the client company as he was afraid I would refuse the chance on the phone itself as the company was small and relatively unknown compared to the one I was working in.

However, I did go to meet him and I was rather disappointed when he told me the company’s name though the company was Hyderabad based and I was in the same city, too. He persuaded me to at least meet the company management. The same afternoon I met Ramalinga Raju, Chairman, Satyam Computer Services. I had no clue what the company did as IT was not even in my radar being more from the engineering and automotive industry. In fact, I even had a stray thought that they assembled grey market PCs.

The meeting with Raju lasted more than an hour and was very pleasant. He came across as a gentle person and very polite. Very soon I got an offer of appointment from Satyam. My wife referred to a few people in Bangalore in the IT field before I accepted it. Of course, the financial offer was very attractive,too

I joined Satyam as head of corporate communications on August 16.The next day I got a call from Economic Times asking me for a comment on a story that they were running about a check bouncing case against Satyam. This troubled me as I had never experienced anything like that in the past. I just mumbled that there was no truth in that story.

About ten days later we had to print some invitation cards for inaugurating our spanking new technology centre. It surprised me when the printer asked me for 100% advance. He was the same printer who used to give my earlier company thirty days credit without questions. I began to worry whether I had made a major error of judgment in joining Satyam. I now remembered that some of my friends in Hyderabad expressed surprise when I told them that I was leaving a leading multi-national company to join Satyam.

Anyway, it was too late to do anything about it. And in 1996 driving a brand new Maruti Suzuki Esteem around Hyderabad was a balm on a hurt ego. I put all negative thoughts aside and decided I would carve a positive role for myself and do what was right for the company.

The Company Negatives:

1) Nobody knew who ran the company, including investors. This was surprising as Raju was in the office regularly from 9am to 9pm.

2) The public and investors still associated the name Satyam with construction and textile spinning and not IT.

3) The promoters, based on the flavor of the season had entered all kinds of businesses in the past and failed, including such diverse fields as aquaculture and shoe uppers.

4) Satyam was still perceived as a small Hyderabad based company.

5) In the Dataquest ranking of Indian IT companies, Satyam stood a lowly 13.

6) Publications were reluctant to interview Raju as he was not really forthcoming with comments or with his plans for the company. Further, his speaking style at that time was not very fluent. The face of the company at that time was the head of sales & marketing.

7) People perceived Satyam more as a body shopping company than a serious IT player (this was actually an unfair charge as at that time most Indian IT companies were actually just that).

The Company Positives:

1. The company made profits

2. The client list was quite impressive

3. Working ambience was friendly

4. The urge to grow was there

5. Raju gave a lot of freedom to the senior staff (though this itself created fiefdoms)

My Negatives:

1. In my career till then I had never handled the editorial or news media. I was always in to advertising, marketing and sales promotion.

2. PR was something absolutely new to me. In a way I had joined Satyam under false pretences, because when Raju asked me at my interview whether I knew anyone in the media the only name I could tell him was that of a good friend who handled the advertising function for the biggest media group in AP.

3. When I joined Satyam I had never sent an email in my life nor knew anything about something called the internet. IT was an alien subject to me. I was basically a Mechanical Engineer.

The Beginning

I found that the Bangalore based advertising and PR agency handling the Satyam account was not really contributing much though they charged a high fee. We sacked them and through a professional selection process appointed one of the top advertising agencies in the country to handle our paid communication business. The first collaboration effort was to bring out the corporate identity manual, called the Satyam Covenant.This was to make sure that all corporate branding effort across the world would be cohesive.

Knowing that an advertising agency is generally not clued in to public relations, I decided to handle the media myself instead of incurring further expenditure in hiring a PR agency. My first effort was a disaster. I prepared a press release for our annual result without a headline. The next day each publication interpreted the results in its own way. It was rather embarrassing seeing some of the headlines early the next morning.

It was time to start earning my salary. I wrote out a pretty decent brand strategy plan. On top of the list was something I titled “Brand building the CEO”. I made a slide presentation to Raju defining various brand positioning attributes for his image building.

1. Entrepreneur

2. Innovator

3. Technocrat

4. Leader

We debated all the positioning points and I explained to him why each one was not right for him. His previous enterprises were not really successful so the first one was out. As he was not technically qualified, the second and third points would be difficult to push through. The fourth one too would have been a far cry from reality. Luckily, Raju was not an egoist so he accepted my role as a Devil’s advocate with some amount of amusement.

Finally, I showed him the crucial slide. Through the months of interaction with Raju one thought that hit me was that he rarely got in to the details of the running of an enterprise. All his statements were a bit philosophical and holistic. He also tended to go off on a tangent sometimes. To give him a branding that he would be comfortable donning I recommended that he be positioned as a Visionary.

“Raju is a visionary who has a global view of the industry and where Satyam would head in the future. To make his vision a reality he hires the right people and empowers them to find ways to take the enterprise forward.”

Raju immediately accepted this hypothesis. Subsequently, in all internal and external communication, I would create statements on his behalf that would match the new brand positioning. For any media interviews he would speak holistically and one of the other senior managers would get in to the detailing.

I travelled to all the offices after that to meet the Business Heads and get ‘masala’ from them for any newsworthy story that could be highlighted in the media. I visited various media offices across the metros and got to know the business correspondents. I found them all pretty professional and knowledgeable about the sunrise industry. Many of them still remain my personal friends after so many years.

Every Monday I would release a story to the media highlighting some aspect of our business. The third paragraph of all of them would have a quote from Raju. I took a big risk with my job as I wrote and released these statements without getting his prior approval. However, I knew his thought process well and also the kind of words he used regularly so there was nothing controversial about any statement.

In fact once Raju and I were traveling together in his car to a function when a senior correspondent of a weekly news magazine rang me and asked me which business leader was Raju’s role model. I covered the mouth piece of my phone and asked Raju. He said Jack Welch. He was a bit taken aback when in front of him I gave a detailed statement on why he admired Jack Welch of GE. The magazine quoted Raju verbatim in the next issue.

The turning point came when in late 1997 or early 1998 BusinessWorld magazine called me and wanted to interview Raju for a story on IT in India. The original concept was to have Narayanmurthy of Infosys, Premji of Wipro, Nadar of HCL and Raju on the cover. I picked up the correspondent and photographer of BusinessWorld from Hyderabad airport and was driving them to the Satyam Technology Center, about a 45 minutes drive. The photographer asked me whether there was something interesting about Raju which he could shoot. I told him that Raju was comparatively an understated person but recently he had received a Mercedes- Benz car as a birthday gift from the family. But I was not sure whether he would agree to pose with it.

After the interview the photographer requested Raju whether he could photograph him along with the car. Surprisingly, Raju agreed. The next issue of BusinessWorld had only Raju on the cover with a laptop on the bonnet of his Benz.

Raju and Satyam had arrived!

The Growth Years

By the second half of 1997, Satyam’s media coverage had increased manifold. We made plenty of press releases and media would also call us for a quote for including in any IT related article.

Communications professionals tend to work out elaborate strategies on how to handle press releases. They generally work out a twelve-month calendar of releases and try to space of stories at the rate of one release a month. For example, October will see the release of an article on Quality. December, on HR practices. And so on. In the beginning, to work on a schedule like that. The explanation given to me was that the media will get bored of receiving too many stories from the same company. All rubbish.

Newspapers release every day. Magazines – weekly, fortnightly or monthly. Their very existence depends on news coverage. I decided that whatever I thought was worthy of a press release I would go ahead and send it off. After all, if publications do not see it fit then they wouldn’t publish it any way. Even if sixty-five percent of my releases saw the light of day it would more than suffice.

At the risk of hurting some of my media friends, I ranked the publications where I wanted to see Satyam featured regularly: Economic Times, Business Standard, Business Line, Times of India, Hindustan Times and The Hindu. Owing to local sentiments, the Hyderabad publications were a vital cog in our media activity. News covered by all other publications was a bonus.

We made releases on practically any activity of the company. New client wins, office inaugurations, technology innovation, senior management recruits, visits by VIPs. Stories and pictures of the animals in our menagerie in our technology center.In fact; we made a song and dance about the increase in the deer population at our center. Implying that they were well fed and happy. All good human interest stories that added to our brand image.

Then, of course were the news releases about the awards. The 1999 E&Y award which was of course a prestigious one. The other one was the World Economic Forum award (the biggest humbug of them all, in my view!). But all worthy news stories that had to be exploited. What did all this cost my company. Zilch. You treat journalists with respect and honesty; they will trust you, too. Bad eggs could be ignored.

But all this did not mean that all press coverage was positive. There were two occasions when explanations had to be given.

1. When a subsidiary, Satyam Enterprise Solutions merged with the parent company the share swap ratio of 1:1 came in to a lot of criticism and there were rumors of some underhand deal. The media was after me for a clarification, which obviously was beyond my scope to reply and I had to discuss the subject with Raju and the CFO. Unfortunately,the management decided to ride out the storm.

Strangely enough, at a later stage after the Y2K business thinned out, it was the competencies built up by Satyam Enterprise Solutions that actually took the company forward, including the money spinning SAP business.

2. When we started to use the web extensively one benchmark we had set was on how quickly the results could be posted on our website. The finance department would give us dummy figures which my department’s desktop publishing operator would put in a template and upload it on a test site. Once the official result was cleared by the Board, the official figures would be given to the operator for uploading on the company website. By a comedy of errors that particular year someone in the finance department gave the official figures which the operator by mistake uploaded on the live site. He immediately realized his mistake and blocked that page. But the damage was done. Some of the wire services were monitoring the site and immediately called me. I was clueless at first but got the full story later.

This became a big media story with all kinds of motives attributed to the management. It took months to overcome the negative impact. In fact when Raju and I had gone to Singapore and Sydney some of the TV news channels there would ask him a question about that controversy during live interviews. He used to get upset and later ask me why I could not stop the interviewer from asking such questions. Unfortunately, he did not realize that professional journalists do not always ask what you want them to ask.

Apart from editorial releases when it came to paid advertising, I felt that the time was not right for any general media corporate campaign. However, we put more creativity in our recruitment ads and used them for corporate brand-building, too.

Internal Communication

Side by side with external communications it was critical that the company paid attention to internal communication during the growth years.

The purpose:

1. Ensure that all employees are kept informed about the activities of the company.

2. Reassure the existing employees that they have not taken a bad decision by joining the wrong organization

3. Use the existing employees to encourage their friends and relatives to join Satyam.

One day in early 1997, I was walking along the aisle near the CFO’s cabin. On his secretary’s table I saw a copy of the Memorandum of Association that showed that Satyam began operations on June 24, 1987. Something about that date kept whirring in my head over the next several days. While driving to work one morning it hit me that we were in the tenth year of our existence. I discussed it with a few colleagues. Thus was born an intensive internal communications program under the banner of “A Decade of Excellence”.

We printed posters and stickers. The major activities were the inter-office competitions like Quiz and Dumb Charade, culminating in a gala entertainment program in Hyderabad. At that time the company strength was still only around 5000.

One activity left me embarrassed. We made T-shirts for the winners of competitions. In my eagerness to get things made at the lowest cost I placed an order with an unknown entity. Phone calls and emails were plenty after that – one wash and the T-shirts had shrunk to an embarrassingly short length.

By 1998, I had a good team working with me. I made it a point to recruit young business graduates with a western orientation as I was clear that the future would be in building a brand for overseas markets. Luckily, IT is a people-centric industry and so no one questioned me on why I needed more staff for a support department like corporate communications. I added copy writers and graphic artists, too.

By now, it was clear that web-related communication was the way forward. An internet corporate site was a given. Raju told me that it was imperative that as a global organization information dissemination across offices was very critical. Every employee of Satyam, wherever in the world he or she was located should have access to the same information in realtime as compared to someone in Hyderabad.

A couple of departments were working on a corporate Intranet at that time. I managed to hijack it from them and assigned a team in my department to handle it. We branded it SatyamWorld and made it the global internal communication platform for the company. SatyamWorld later won the prestigious CIO magazine award for being one of the top intranet sites in the world.

I told my team members to think out of the box and that they should come up with a new idea every day, however crazy it may sound. Most times, all my ideas would pop out early in the morning or while driving to work. Somehow, I always felt that techies were a humorless lot and in Satyam people would be a bit too serious. One day while having breakfast I suddenly thought of having a Smile Day. I briefed my team about my idea. Within a day they came out with a campaign. A week later, every employee entering any of the campuses was given a small packet that contained items with a smile logo for use on their desktops, including a small thingee that could be placed on your thumb and be wagged at colleagues. We made a press release and The Hindu carried a big box item on the activity and how it helped staff morale.

After that was the “Power of One” campaign and how we discovered a young music director duo that composed our anthem and today are names reckoned with in Bollywood.

But that’s another story…

Going Global

Thanks to the early exploitation of the Y2K business opportunity, Satyam grew faster than many of its peers. This directly led to the growth in people numbers, that too across geographies. The mandate to my department was to make sure that Satyamites across the world felt one with the organization.

My team had a strategy session with our ad agency, R K Swamy /BBDO. They soon came out with a campaign proposal that I presented to our senior management team at a strategy conference. The theme of the campaign was “The Power of One” with a tagline: One World. One Team. One Goal. I implemented the concept across various goodies that could be used by the employees at home and in the office.I designed a large pouch to hold the items. The masterpiece was a music cassette that contained popular Hindi and English songs. Interspersed after every four songs was the Satyam Anthem. My department distributed the goody bag across the world to every employee.

I had asked the agency to work out an anthem for the company. The brief was that the song should sound young, vibrant and contemporary. A few weeks later the agency asked me to come to Mumbai to approve the tune. I met two brothers who were in their early twenties and had composed the song. I had never heard of them. But each of the three tunes they presented was outstanding. The agency and I finally selected one of the tunes, a duet with a male and female singer providing the vocals. An instrumental version was also produced that would be used as the call hold music on all Satyam’s telephone switchboard.

Today, the duo are extremely famous in Bollywood having provided background scores to various hits and also being the music directors to such films as Rab Ne Bana Di Jodi, Chak de India, Krrish and Fashion. Their name: Salim and Sulaiman.

Based on this campaign I received invitations to several advertising and marketing conferences to speak on the effectiveness of internal communication programs. In fact, when the campaign broke Raju told me that he never expected that there were so many things possible in communications.

Global Challenge

It was all well to feel happy about the news coverage in India, but the real challenge was in brand building overseas, specifically the US,which was our biggest market. Paid media over there was very expensive.

Around this time I discovered the benefits of news dissemination through global wire services. I regularly kept in touch with senior people in Reuters, Bloomberg and Dow Jones Newswires. The challenge was that these organizations hire hard-nosed professionals who were not interested in irrelevant talk. Plus, they wanted to be the first with the news, counted in seconds! I tailor-made press releases specifically catering to a global audience. Our visibility increased considerably after that in international media. We also distributed our news releases through PRNewswire in the USA.

But global visibility also happens through unexpected quarters. Mid 1999, the head of our subsidiary, Satyam Infoway requested me to handle the PR for their ADS listing on NASDAQ. This gave me a major opportunity to work at a global level and also to deal with the big guns in the financial sector-Merrill Lynch, Citibank, Deutsche Bank, and KPMG and, of course, the top management at NASDAQ.

We did everything in style. All of us stayed at the Trump hotel near Central Park and on October 18, 1999 we were in a fleet of black Lincoln limos heading towards NASDAQ. The night before, I tweaked the brand positioning a bit. Instead of the news appearing that we were the second Indian company after Infosys being listed on NASDAQ, I changed it to the FIRST Indian internet company listing on that bourse. The ceremony itself was comparatively business-like. The symbol SIFY went active at a premium on listing. After that we had a live press conference from there with journalists waiting in India. I then accompanied the CEO of Satyam Infoway for live interviews at CNBC and CNN studios.

A fall out of this was a bit of brand cannibalization. Even at the parent company press interviews a lot of question would ask about Sify, particularly as it was now a global entity. This was particularly galling as all complaints about Sify’s internet service had a negative impact on the parent company’s brand image.

The next major media event was also connected with Sify. On November 28, 1999 the CEO of Satyam Infoway requested me to come to Mumbai to handle an important announcement. He would not give me the details over the phone. The next morning I went directly from the Mumbai airport to the office of DSP Merrill Lynch. There the investment bank gave a brief about the Indiaworld deal. Merrill had alerted the media about a press meet that evening without revealing the subject. I soon started getting calls from reporters wanting to know the details. I could not reveal anything to them though I felt a bit guilty not being straight forward with some of the reporters who had become good personal friends by then.

It was a great feeling going through the process of an acquisition during that day. E&Y had done the valuation and were explaining the details.DSP Merrill Lynch was working out all the finer points of the M&A.I am not too sure how many communications professionals have gone through this kind of experience. The press conference was scheduled for 6.00 pm at the Oberoi Hotel. I went to the venue early. The conference hall was bursting at the seams with the media.

The proceeding was getting delayed for a very simple procedural bottleneck. The copies of the contract had to be signed by all parties concerned and because the documents were voluminous the deal was taking time. The owners of Indiaworld were getting emotional as they felt they were giving away their baby for adoption. Finally, the press meet started about an hour late. Boy, did it create a sensation. $115 million for a few web portals! The next morning at the Mumbai airport I bought copies of all the dailies and reveled in seeing the large banner headlines about the deal.

By now my department was on auto pilot. I had a great team that knew exactly what needed to be done. In fact, I found they worked more efficiently when I was away on tour.

Our front end sales team usually took our help for any client pitches. After the Y2K boom was over, we had to look at more value added business and the challenges in pitching for business. My team evolved a unique style of client presentation. We decided that every client pitch would be tailor-made to the client. We pitched for a health insurance client from Kansas City, Missouri. My team studied everything required about the city and the state. When the client walked in to the conference room we welcomed him with Count Basie’s jazz music; the walls had posters featuring tourist spots in Kansas City; the flower vase had a Blue Iris sticking out; and, most interestingly there were posters of famous players from Kansas City Chiefs football team.

We did a similar arrangement for a client in Dallas, where we played “Yellow Rose of Texas” as he walked in. Our hit rate with client acquisition went up after that.I am not saying it was because of corporate communications alone, but because the client felt that we were a company that would walk that extra mile for them.

My team started thinking more creative ideas for presentations. I had some very good graphic artists who were experts in Macromedia Flash. We actually started creating movies for client presentations. We would shoot some stock shots in sections highlighting corporate information, quality standards, HR initiatives, Infrastructure. Depending on the client’s industry we had a segment on how Satyam and they “were made for each other”. If the client was in Manufacturing we would get one of our business unit guys to talk about Satyam’s competency in Manufacturing and fit it in to the movie at a suitable place. And so on for Banking and Financial Services, Insurance, Telecom and so on.

These kinds of movies cost a lot in the US so when the clients saw our stuff they thought we had put in a lot of effort just for their pitch. At a Bear Stearns presentation in New York, one of the client’s senior officials jocularly commented that they knew whom to come to if they needed a movie produced!

One of the dangers of going global and earning in dollars but thinking in rupees is in the expenditure incurred on publicity material. In the early days our marketing office in the US would propose buying some ball pens for distribution at a trade show. They told us that it would ‘just’ cost a dollar a piece. Sitting in Hyderabad we would convert it in to rupees and exclaim, “What, Rs 40 for an ordinary ball pen! Forget it, we will send it from India where it costs only Rs 3”. Unfortunately, our ball pens were no match to the Chinese ones available there in a nice packing and qualitatively superior to ours. It was the same thing with T-shirts, stickers, leaflets and exhibition panels. Soon, better sense prevailed and we bought material in the local markets overseas.

The next major event that catapulted us to the big league was Satyam’s ADR listing on the New York Stock Exchange. Procedure wise this was more elaborate than what we had done for Sify’s NASDAQ listing. Our finance department asked me to think of a suitable symbol for the ticker. Of the cuff I suggested SAY and also coined the slogan “Say Satyam” as part of the brand promotion. This was approved by everyone concerned.

The morning of May 15, 2001 started with a ceremonial breakfast in the NYSE dining hall. Following this was a group photograph of the senior management and the bell ringing and cap throwing ceremony. Because another company was listing at the same time we were in a different room. The stock listed well at $11.16. We had arranged for business correspondents in Mumbai to assemble at a hotel conference room. Soon after the listing we had a live video conference with Raju addressing the media. After that we did the rounds of TV studios in New York for live interviews. After this listing one journalist told me that I held a unique world record of being the only communications person to have handled public issues for two group companies in both NYSE and NASDAQ

By early 2002 I had become bored with my role in corporate communications and moved on to another role.

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