College Football Teams That Had To Change Logo Or Name Sales Will Increase by Applying the Law of Association by Affiliation

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Sales Will Increase by Applying the Law of Association by Affiliation



To maintain order in the world, our brain associates objects, gestures, and symbols with our feelings, memories, and life experiences. We mentally associate ourselves with things like support, sight, sound, color, music, and symbols, just to name a few. This association allows us to make judgment calls when we don’t have the time necessary to do in-depth research.

Master persuaders take advantage of associations to evoke positive feelings and thoughts that are consistent with the message they are trying to convey. In this sense, you, as a persuader, can evoke a certain emotion in your audience by finding the right associative key to open the door. Associations are not the same for all people – obviously, each person has their own triggers. However, once you understand the general rules, you can find the right association to match any prospect. And of course, some associations are universal to an entire culture.

Another aspect of the law of association is the use of affiliation. Persuaders want you to associate their company with a positive image, feeling, and attitude. We attach our emotions to our surroundings and environment and then transfer our emotions to those we are with. For example, one frequently used technique is to feed the prospect until lunch. why Because people like people and what they experience while eating (if the food and company are good). The idea is to associate something positive in the environment with your message.

For example, a great game of golf, a weekend at the beach, NFL tickets, or an exotic cruise all create positive relationships and emotions in your prospect. After a resounding victory, do you remember how sweatshirts with the varsity logo were everywhere? People want to connect with winners. In fact, one study showed that when a university’s football team wins, more students wear that college’s sweatshirt. The bigger the win, the more college sweatshirts start to appear. When you bring positive stimuli to a situation, you will be associated with the pleasant sensation you create.

We will now discuss four different affiliations that are often used. They are as follows: Advertising, Sponsorship, Image and Color. Each of these techniques has a unique role to play in engagement.

Advertisers and marketers use affiliates to create valuable associations in the minds of their prospects. They know that babies and puppies automatically conjure up the perfect combination of warmth and comfort in the minds of their audience. As a result, we see tire ads with babies and car ads with puppies, even though the cars and tires aren’t actually warm and flexible. These warm appeals grab our attention and create positive associations in our minds.

Want some more examples? Consider some popular slogans: “Like a good neighbor,” “Like home cooking,” “Like a rock” and “Breakfast of champions.” By using slogans in this way, marketers are able to easily create positive emotions and associations without creating a new image. They simply create stronger and more positive associations with what already exists.

One of the most common examples of advertising affiliation is in the alcohol and cigarette industries. How often do you see a lung cancer patient in a cigarette ad? Instead, advertisers in these industries use young enthusiasts who are central to their lives. Beer companies want you to enjoy drinking beer and attract the opposite sex. Their advertisements show images of men and women having fun surrounded by beer. Their message is, “If you’re not drinking, you’re not having fun.” On an intellectual level, we all know that these are just advertisements, but what they evoke in us remains in our minds.

When companies need to change their image, they usually find a good reason. They will usually find a good social or environmental issue that they can tap into. For example, an ice cream company advertises its support for the environmental movement, or a yogurt company launches a campaign to stop breast cancer. You also see the use of patriotic endorsements to create a positive association in your mind. The simple sight of an American flag or the phrases “Buy American” and “Made in America” ​​can instantly trigger positive associations.

In the 1970s, big American cars still dominated the US automobile scene. American car makers were not afraid of imported vehicles. Most families had a tradition of always buying the same car. Imports were associated with being cheap, unreliable and a waste of money. When the Baby Boomers came along, however, they became better educated and refused to blindly follow the guidelines set forth by their parents. They saw imports as better gas mileage, more reliability and lower prices. The negative association suddenly shifted from foreign cars to American made cars and the rest is history. This shift almost put American car makers out of business, and they still lose large market share to imported cars today. As the tide turned, American car companies had to learn a new relationship with their cars.

The concept of sponsorship is closely related to advertising. Companies and organizations sponsor events that they believe will create positive associations with the public. They hope this positive association will transfer to their company. The Olympic Games are heavily sponsored – companies pay big money to have their name and products associated with the Olympics. What company doesn’t want to be associated with peace, unity, perseverance, determination, success and winning gold? The associations that companies create for us are very strong and memorable.

Let’s try an experiment: Think of the following drinks and notice the images that come to mind as you do so.

Volvo – Toyota

Mercedes – Rolls Royce

Hyundai — Chevy

Ford – Porsche

The images we see create our attitudes. It is not a random accident that most US Presidents have pets in the White House. Consciously and unconsciously, a loving, obedient, faithful dog creates a positive image of its owner. Voters are likely to reject a politician who prefers cats, hamsters, snakes, ferrets or tarantulas.

It’s no secret that images have a lot of influence on our daily decisions. You’re more likely to donate to someone dressed in a Santa Claus suit than someone in street attire. We tend to trust a sales rep wearing a gold cross around their neck more. Sports bars decorate their walls with jerseys and other sports paraphernalia.

Credit card companies are among the biggest users of imagery and association. Because credit cards give us instant gratification without having to deal with the negative consequences weeks later, we often think of the perceived positives before the negatives. Consumer researcher Richard Feinberg conducted several different studies to examine the impact of credit cards on our spending habits. He got some very interesting results. For example, he found that restaurant patrons gave higher tips when using credit cards as opposed to cash. In another case, customers showed a 29 percent increase in their willingness to spend when merchandise was inspected in a room displaying the MasterCard logo. Even more interesting is that the subjects were unaware that the MasterCard symbols were a deliberate and calculated part of the experiment.

Learning to persuade and influence will make the difference between hoping for a good income and getting a good income. Beware of common mistakes presenters and persuaders make that cost them the deal. Get your free report on 10 Mistakes That Cost You Thousands and Explode Your Income Today.

Application questions

What images can you use to trigger the right emotions during your motivational presentation?

What image are you trying to create with your product, service or cause?

What attitudes will the images promote?

conclusion

Persuasion is the missing puzzle that will crack the code for you to dramatically increase your earnings, improve your relationships and get what you want and win friends for life. Ask yourself how much money and income you have lost because of your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of a time when you just couldn’t get it done. Has there ever been a time when you didn’t get your point across? Can’t you convince someone to do something? Have you reached your full potential? Can you motivate yourself and others to achieve more and meet their goals? What about your relationships? Imagine being able to overcome objections before they arise, knowing what your prospect is and feels, more confident in your ability to persuade.

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