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Promote Your Business Using Promotional Products
Q: How can you use your current customer base to increase sales and build your future customer base? Answer: The most cost-effective form of advertising, using promotional products!
By offering promotional items to existing customers, you will build long-term relationships with them. You will generate new customers through word of mouth advertising from your existing customers. When someone buys a particular product or service, you’ll increase sales by giving them free use, and you’ll also increase return visits from your existing customers.
Here’s a scenario of how giving a “freebie” to an existing customer can do this. You own an auto parts store, it’s the start of the year and you want to start the new year off with a bang. You tell every customer that comes into your store that you have a January special (or any special you want to offer) on “X” product (this is a targeted product you offer, it can be a popular product, not expensive, or can be bought twice a year Something like a bundle of rags, a battery pack, an auto air freshener or whatever they spend on their transaction you choose). Let your customers know that you are offering a free gift with every transaction they make. Now when that customer buys that product, or spends a certain amount, they will receive a free shrink can cooler with your business name and logo and the current NASCAR schedule printed on it. So, what just happened?
First, you’ve likely convinced your customer to buy a product or service or spend a little more money that wasn’t on their original list when they walk into your store. This creates an “up sell” and you get it done without pressuring your client.
Second, you’ve just given a promotional product that your customers can reuse for the rest of the race season, and in many cases longer because they can use it for more than just the race season. This means your customer and possibly other potential customers will see your business name and logo every time they use the can cooler. This is more “free advertising”.
Third, you now have a customer who is anticipating the idea that they will get another cool new gift on their next visit to your store, and they may bring a friend or family member just to get an extra gift for themselves or to give them. someone This will be a promotional product that you can offer for “February specials”, Valentine’s specials or any occasion you want to present. Customers love getting something for free, especially when they were thinking of buying something from your store. This helps generate “repeat business” from your current customers.
Here is your part two of the above scenario. It’s Sunday morning and your customer is preparing for a big NASCAR race. He or she is going to a barbecue, they have a cold breakfast in their cooler, thank you, and their friends just arrived. One of the guests notices that your client is sporting a cool collapsible can porter. Then they ask, “Hey, where did you get it and how can I get it?” Your customer then responds with “I got this for free at (your business name) when I bought (product X or service X)”. what happened now
Your current customer has given you free “word of the word” for your business to a potential new client who will stop by your business so they can get a free collapsible can cooler for the next race party. Now you’ve “sold” two customers, possibly generated more free “word of mouth advertising” and picked up a new customer who will help you get more new customers. And the process continues. This is just one of many situations that can happen with a promotional product.
This type of interaction can happen in a park setting, at a ball game, on a fishing trip, on a road trip, just working on a car in the garage, or in many other simple situations that occur in your customers’ daily lives. . Imagine using six to twelve different promotional items or apparel throughout the year for monthly specials. A special gift to celebrate your sixth month, first year or annual business anniversary. Seasonal “give free” in winter, spring, summer and early fall.
You can support your local Little League baseball team with hats, the high school football team with shirts, the Towns Women’s College volleyball team with the season magnetic schedule, or your big time professional NFL, NBA, or NHL team with a key chain or cup showing off their schedule. .
You can give a promotional product for every holiday of the year to celebrate New Year’s Eve by giving out mini pom poms. Try giving a heart-shaped box of candy on Valentine’s Day. St. Patrick’s Day is always the perfect time to use a beer mug or shot glass. Mini baskets with goodies for Easter are always very popular with children. Mother’s Day can be a coffee mug with Your A #1 Mom with us… then your logo. Father’s Day can go a long way with a nice tape measure or a really nice tool pen. If you really want to get the community talking, set up a BBQ grill for the Fourth of July. When Halloween rolls around trick or treating, bags are always cooler than mom’s pillow case. Thanksgiving is the perfect time to start giving away next year’s wall calendar. Then you’ve got your year-end holiday “freebie,” where you can print “Seasons Greetings or Happy Holidays” on a variety of cool things.
Every time you offer a promotional product, you give an existing or new customer a valid reason to continue choosing your business over your competitor’s. You have given your business the opportunity to generate new customers through “word of mouth advertising” from your existing customers. You’ve generated more sales by offering a special offer that most likely wasn’t on your customer’s list to buy. What’s really exciting is that you’ll start building and maintaining a custom base that will look forward to doing business with you for years to come, and maybe even create friendships that last a year or two.
To top it all off, don’t forget that the promotional product you give away is a very cost-effective form of advertising, tax-free for your business, and a “thank you” to your customers for their business.
As you sit down to plan your advertising budget for your business this year, think about what a simple promotional donation can do for your business. Be creative and use promotional items and apparel that do the following;
Appeal to your customer base? Is it a product that your customer can use more than once and is visible to other potential new customers?
Does it fit with what your business has to offer? If you have an auto repair business, try a license plate frame, pocket screwdriver, LED flashlight key chain, or ice scraper. If you own a hair salon, perhaps a hair brush, compact mirror, sanitizer, sanitizer, or day planner for your clients to keep track of future hair appointments.
Will your “Freebie” get others talking, like “Hey where did you get that 12 inch giant rubber grip pen, how about I get one of those t shirts or caps.
Is your “Giveaway” printed with all the correct information? Your business name and logo, a phone number or address where you can be found, your website, and a personalized message to your customers such as “A special thank you…” “We appreciate your business… , your #1 here with us… , or “Happy Holidays from…”.A small message can go a long way and will be remembered by your customers.
Consider how many promotional products you want to order. How many people visit your store on a daily, weekly and monthly basis. Find out how many are returning customers and how many are potential new customers. That way when you order for a special giveaway like a “January Special” or a holiday, you’ll have enough for the entire month. You don’t want to order too many products, but you want to make sure you can cover the entire month or so. You can always find a way to give away extra items left over from a certain “special” you’re running. You can give them to your local school, boys and girls club, YMCA, shelter, charity, or save them for the next special you run.
Plan how you will distribute your promotional items. Give them with every transaction made. Pay them when a customer spends a certain amount or buys a certain product. Send one with every mail order. Donate to local schools, charities, fun drives and events, this is a great way to distribute a large number of “freebies” very quickly. An example would be a ruler or #2 pencil for elementary schools, schools can always use extra school supplies to show their students and parents appreciation for your kindness and community involvement.
Always ask your promotional merchandise sales person to give you ideas and ask these questions if you need help. If you have an experienced sales person who knows what they’re doing and wants to keep you as a long-term client who orders again, they’ll be happy to help you.
If you can’t see the bigger picture of how promotional products can help you beyond just advertising your business, in 1979 McDonald’s restaurants began using a toy presented as “The Treat of the Week,” a card board to help generate sales of Happy Meals for kids. The lunch box offers a different toy each week. McDonald’s is one of the most successful businesses in the history of promotional merchandising, selling over 3.5 billion Happy Meals to date.
Since 1979, every child in the world who passes by a McDonald’s with their parents or loved ones asks to stop and have a Happy Meal, because they want to play. Imagine the word of mouth, up sales and new customers that McDonald’s has generated over the years from a simple promotional product idea.
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