Copy A Football Schedule To Your Webpage From Another Site Article Writing Guide – SEO Vs UCO

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Article Writing Guide – SEO Vs UCO

Google’s Panda update created a firestorm. This sent marketers scrambling for answers. This is no secret. Read any article writing guide and most likely it will emphasize SEO techniques and tricks.

Until now, SEO is the main driving force behind search engine results. That is changing. Let me introduce User Content Optimization (UCO). UCO is the new kid on the block, formerly known as quality material.

Why would anyone ask a search engine? Common sense will tell you that the searcher was looking for quality content. He just needs an answer to one question. He might be looking for something to buy or some entertainment. Regardless, he’s looking for information.

Confused Buzzwords

Yet, how many times have you done a query and found an organic listing of sites you want to sell something to? If you’ve had my experience, you’ve seen those billboard webpages many times. Billboard webpages have lots of color, lots of hype, but no substance, no quality content. They are tangled webs of jumbled words intended to attract mechanical spiders to trick unsuspecting humans with their seductive brilliance.

It’s no secret that there are two opposing factions in the article marketing world, those who promote SEO internet marketing and those who promote quality content. Does it have to be one or the other?

Article writing guides emphasize SEO techniques and methods at UCO. Common sense should tell you that both play an important role in article marketing. You may prefer one over the other, but using both informative quality content optimization and search engine optimization can help you outrank your competitors.

Football and article marketing

I think that if you decide to be serious about playing football, you should know the rules of the game and if you aspire to be a professional, you should not only play by the rules, you should also play on the regulation football field. There is also a wide range of unwritten rules that you follow called sportsmanship.

Professional football, as an example, is an extremely physical and very competitive sport. But the unwritten law of sportsmanship prohibits an athlete from using illegal drugs or brazen use of physical violence to gain a competitive edge, in other words unsportsmanlike conduct is not condoned. It’s not always written clearly in the rule books, but you know it when you see it.

The game of article marketing is no different.

On a massive scale, Google brought the industry to its knees with a block of filtering code. Websites crashed. The veterans of the page rank race are out. Why, because many players were unsportsmanlike. They were not playing by the unwritten rules.

Article marketing is self-explanatory. Articles provide information. Articles provide information. Information in its broadest sense means knowledge in various forms such as solutions, general facts, news, comparisons or opinions. Articles express content optimization.

The other half of that label, marketing, promotes products or ideas with the goal of selling those products or ideas. In other words, information is used to sell a product or idea. Marketing is a much broader term than article. Marketing includes SEO, syndication, back linking and many other tactics.

The operative word in article marketing is not marketing, but articles. The article defines the primary marketing type to be conducted. This is not difficult to understand.

In the football analogy, think of football as a product. The idea is to take the product to the coveted goal line of a page one position on the page rank field and ultimately sales.

Some players decide that the marketing component of the article marketing game excludes the use of carefully crafted plays of information to reach the target line.

Imagine a football team that ignores the written and unwritten rules and decides that all they need to do is pick up the ball and brute force it across the goal line without a paragraph down and expect a reward. Fortunately, this is not the case in football.

User Content Optimization

User Content Optimization (UCO) internet marketing will soon become the new buzzword, right up there with SEO internet marketing. In fact, it might even get equal billing. why

Because UCO is so easy to learn, there are no special HTML codes to learn, no schemes to outsmart search engines, and no unethical tactics to compete with. For that the writer only needs to provide informative and relevant articles to his readers. No extra bells and whistles or secret formulas required.

Not that SEO will fall by the wayside of Internet marketing. SEO will always be an integral part of an article marketer’s practices. With the UCO strategy, you write quality content, quality information. Meaningful links flow naturally and the web crawler finds out, and search engines reward your efforts with page one position one ranking.

SEO and UCO should be equally emphasized in any article writing guide for internet marketing.

It may sound like I’m showing a benevolent scenario, not really, Google is on my side. As search engines become more sophisticated in their semantic search algorithms, the emphasis on content will become more dominant. They are not there yet, but they are moving in that direction. Is Google on your side?

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