Day In The Life Of A High School Football Player The Abercrombie & Fitch Icon: College Athletes as Male Models

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The Abercrombie & Fitch Icon: College Athletes as Male Models

Why would any otherwise normal all-American male college student agree to be photographed stripping naked on the beach, wrestling other college kids, or modeling shirtless in front of an unforgiving camera lens? why It will be the new icon of male modeling.

Every age has signs. Whether it’s the Gibson Girls at the turn of the last century or the Vargas Girls of the World War II generation or the Arrow Shirt Men of the 1950s, pop culture history is documented by images of beauty, perfection and sexuality of the era. And, while pin ups of the past were reserved for the image of feminine beauty, today it’s the college kids’ turn.

Abercrombie Male Model is the new gold standard of male modeling. Abercrombie Male has transcended the four corners of product marketing and become a historical artifact recording pop culture of our time. Like the statues of the perfect man found in the ruins of Greek and Roman temples, today’s Abercrombie model is tomorrow’s history.

The appeal of the Abercrombie model lies in its realism. Because Abercrombie models are real people drawn from college campuses across the country. You knew them, you hung out with them, you drank so much with them on Friday night that you vowed to quit drinking for a year – or at least until the next Friday night. They are in your fraternity, your class, and your dorm. Abercrombie modeling isn’t really for professional male models, although many Abercrombie models have gone on to incredible success as professional male models and actors.

A&F models aren’t always frat boys. They are usually college athletes who lead a fun “fraternity” life. With the exception of notable standouts who have developed a fan base like The Carlson Twins, Abercrombie often uses male models only once, allowing campus guys to move on to extended modeling careers. Review any A&F Quarterly or current Abercrombie New Faces sampling and you’ll see a strong showing among athletes. Jeremy Bloom was a champion skier and football player, Abe Taylor was a wrestler and ran cross country, Jeff Popovich was a football player, Kyle Maynard was a wrestler and was born with a birth defect. Jeremy Black wrestled, Warren Kenzie was a swimmer, Brad Kroenig was a soccer standout. Charlie Scherer was an athlete at SMU and Josh Yetzer was a standout high school wrestler.

So, the Abercrombie model would be smart to inform casting directors about their athletic prowess as well as their no-nonsense clothing. Players are always used to being naked in the locker room. It’s only a small step for production planners to translate that comfort in the locker room with comfort in front of the camera. Joseph Sayers certainly got his notice as a wrestler posing naked for a Playgirl casting submission. Abercrombie definitely pays more than Playgirl!

Abercrombie modeling is becoming an adjective. The term Abercrombie Model is an instantly recognizable description of the perfect All American college jock. The Abercrombie Male Model is the look, feel, body image that everyone strives for. Even Hollister, the new spin-off brand name, is a new target for high school male models.

So, why else would a normal college guy run around naked on the beach and wrestle other guys in front of the camera? The answer is simple. It will be immortalized as the new American male icon – the Abercrombie model.

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