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Those who typically buy non-fiction ebooks are hobbyists. Hobbyists are always looking to spend money on their passion. The best e-book content can always be derived from the needs, not the needs, of serious hobbyists. While you may have formed your own opinions about what these people need, your opinions don’t always make for the best topics that will make for a profitable ebook. Your goal is to be profitable and find that niche market for your ebook.
You can find niche markets for hobbies by doing a web search on keywords like “what America is buying,” “most popular hobbies,” and “hobbyist.” It is also helpful if you can search and find discussion groups and forums with hobbyist memberships as members there exchange news, books and reviews on products.
Yahoo.com is a popular website where hobbyists like to chat with each other. You can find these discussions on his website under the “Groups” link. You’ll find many categories, from business to religion, but we’ll use “games” as an example.
Subcategories are numbered within categories of games. These numbers indicate the total number of active discussion forums in a particular subcategory. You can clearly see that subcategories like “Video & Computer Games” and “Role Playing Games” are very popular due to the number of open forums there. Subcategories such as “war gaming” and “paintball” rank lower, but are still more popular than “horseshoe pitching”.
To read what are popular topics of discussion, you can join the forums open to new members. Take a look at the current day’s discussion threads on the forum. You can also look at historical discussions, but stay as recent as possible as older topics may not be as popular. If you like, you can contribute to the forum.
You will quickly learn what your target market group is when you start reading group posts or contributing to forums. If you scan the posts quickly, you can see what kind of questions people are asking. You can see what the demands and interests of the customers are. This forum will be a wealth of information for you as you are getting feedback from serious buyers in the market — who love to research products.
Think about the variety of interests you’ll find in the hobbies of the general population. These people have interests like collecting classic baseball cards, tasting fine wines, taking world vacations, gaming, parenting their children, music lessons for their child, how to find a private tutor, etc. Hobbies can be found in things like football, classic car restoration, listening to tunes. There are also fad hobbies like snow boarding, line dancing and red hat societies. For fad hobbies, you need to browse forums for current fads (don’t pick old fads). Other hobbies have become well established over the years.
A group that has a significant share of the target internet market is the 20 to 30 age group. Based on surveys conducted, these people enjoy photography, camping, snowboarding, traveling, music and wakeboarding. They also enjoy playing guitar, dancing, online dating, shopping for computers and electronics, rock climbing, job hunting, Bible research, exercising, watching sports, and drinking great coffee. There can be ebooks written on all these topics.
The possibilities are endless when you look at the market for how-to books. People seek advice, encouragement, and instructional books. Many people like to do things on their own and always want to learn how to do them. They try to learn new things or just read something that will help them pick up.
Hobbyists love how-to books as well as help them get the most out of their passion. Books for hobbyists can range from using hay bales to playing Texas hold ’em poker. Or, they may be for a cultural hobby like Shakespeare fans.
Just look at the publisher who saw how people were seeking knowledge and started the “dummy” books that are so popular today. How other series of books such as “Idiot’s Guide” and “The Everything” series have been marketed. How-to books are certainly doing well.
One way to get ideas for e-book topics is to go to the “Dummies” series book website (www.dummies.com) and just take a look at the numerous topics there. Choose one and write your own book. Don’t be misled by the “dummy” in the series titles. Readers are never referred to as dummies, and the style is very popular because the author will explain things in such a way that the reader can complete the task at hand without going on peripheral “rabbit chases” or discussing non-critical details. In the same way, assume that your readers have normal reading comprehension abilities and never insult their intelligence. In other words, using words like dumb, stupid, stupid, or helpless doesn’t really add anything good to the vocabulary book, and you run the risk of offending many readers.
E-books are for the most part compact works because they are sold on the Internet and if very long they take a long time to download. Also, if you write long books like a beginner’s guide on how to use a computer, you will bore your readers and the book won’t sell at all. eBooks should stick to specifics. An e-book is likely to do well if it focuses on a specific topic. So with this in mind, e-books should be targeted to a specific market and the topics should actually be large in size. In other words, don’t try to cover everything in one ebook.
For example, take the subject of fishing. It is a sport or hobby where enthusiasts happily spend a lot of money. Your book topics might be “how to fish deep sea,” or “how to fly fish,” or “how to fish for freshwater trout.” Each detail on the subject of fishing can be expanded so that it becomes its own ebook. Don’t write so much about casting waders — focus on the art of fishing and the sub-disciplines that go with it. It is very difficult to write an ebook with any substance to fill 50 to 100 pages on a topic as simple as putting on waders. An important part of choosing the topic you want to write an ebook on is making sure it can actually fill a large number of pages.
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