Do Service Providers Charge For Data During Free Phone Football Marketing Strategy Shift: Web 2.0 Has Been Replaced – Will You Be Left In the Dust?

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Marketing Strategy Shift: Web 2.0 Has Been Replaced – Will You Be Left In the Dust?

Your marketing strategy may focus on email marketing, search marketing, pay-per-click, Web 2.0 techniques, or dozens of other approaches. These techniques may still work, but their future is now overshadowed by the coming 800-pound gorilla.

I am referring to “app marketing” for mobile users. It is important for your future that you understand what is happening. Some estimates (data collected from Adobe-Omniture Guru) put smartphone usage at many times that of the web within three years, and that includes the crazy numbers we see in Web 2.0 gathering places. In fact, most social gatherings will be done through smartphone apps, not browsers.

When giants like Adobe are gearing up to up the ante in mobile app marketing with the services they offer, I think it would be wise for everyone to take a closer look, but not wait.

“Mobile app marketing,” doesn’t mean making money by selling apps on iTunes. Instead it refers to smartphone functionality through apps that are strongly geared towards the merchant – you. For example, you can currently follow PGA standings and scores on an iPhone app (one is free) and football scores and rankings on another. More and more retailers, media outlets, service providers and other vendors are offering smartphone apps that offer a potentially attractive functionality, but are closed – they only take the user to one place, the sponsor’s offers.

These mobile apps capture emails to build lists in exchange for social interaction features. They link to websites. They offer special offers. They sell downloads and services directly. They collect user data so that offers can be targeted. They basically do everything a website can do, but they’re with the person 100% of the time, completely convenient and require no decision or action – the approach is built into the app the user has already chosen to download and use.

It’s a lot like direct-to-desktop messaging and Web 2.0 piggybacking, as the message reaches the prospect without any explicit action. The convenience and near-permanent presence, however, is an improvement over the old marketing strategy of search engine optimization. No competition for first place. If your app is fun, functional, and emotionally engaging, your message will be seen and seen by prospects at no cost to you, unlike pay-per-click or cost-per-thousand ads.

The marketing strategy of the future is already here, traffic trends are unmistakable, and a savvy internet marketer really needs to be on top of this. immediately

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